CRM Lead
Dempsey Inc.Quezon City, National Capital Region, Philippines12 hours ago
Job descriptionSMS Strategy & Calendar – Plan, build, and maintain a weekly and monthly SMS campaign Campaign Setup & Execution – Launch scheduled and trigger-based SMS campaigns (e.g. Segmentation & Targeting – Use behavior, transaction data, and player cohorts (e.g. VIPs, new Copy Development – Collaborate with Creatives and Product teams to develop high-converting, Performance Monitoring – Track delivery, CTR, opt-outs, conversion lift, and campaign costs Tech & Vendor Coordination – Work with SMS gateway or telco partners to manage throughput, Compliance &
CRM LEAD - 5 YRS EXPERIENCE
Requirements :
- 5+ years of experience in CRM, retention, or lifecycle marketing, preferably in gaming, e-commerce, or fintech.
- Proven hands-on experience running high-volume SMS campaigns and A / B tests.
- Deep knowledge of segmentation, player lifecycle triggers, and retention journeys.
- Experience working with telco dashboards, SMS platforms, or CRM tools.
- Familiarity with omnichannel approaches : SMS + Viber + email or push.
- Detail-oriented, proactive, and comfortable with performance reporting.
Key Responsibilities :
calendar aligned with casino and sportsbook promotions.
bonus reminders, churn reactivation, inactivity nudges).
depositors, high churn risk) to drive tailored messaging.
brand-aligned SMS copy.
using internal dashboards or telco tools.
API triggers, and escalation protocols.
Salary Package (Lead) : up to 70,000.00
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Lead • Quezon City, National Capital Region, Philippines
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