Webmaster

Job Summary:

Reporting to the Communications Manager, the Webmaster will manage day-to-day website operations using WordPress CMS, collaborate across marketing functions, and proactively recommend and implement improvements that drive engagement and visibility. The ideal candidate has strong technical expertise, a good design sense, and a strategic mindset to support marketing objectives through seamless web experiences.

Responsibilities:

• Manage and update website content daily using the WordPress CMS, ensuring all pages are current, accurate, and visually engaging.
• Build custom modules, landing pages, and site sections as needed to support campaigns, product launches, and brand initiatives.
• Implement and maintain SEO best practices, including metadata, on-page structure, alt tags, and schema where relevant.
• Optimize for responsive design and user experience across devices and browsers.
• Monitor and report on site performance using Google Analytics 4 (GA4), Google Search Console, and other relevant tools to track engagement and identify improvement opportunities.
• Evaluate and integrate third-party plugins, widgets, and tools to enhance site functionality and marketing goals.
• Ensure all website content and experiences reflect brand standards, accessibility, and security best practices.
• Collaborate closely with brand marketing team members, content creators, designers, and video producers to publish multimedia content that aligns with messaging and campaign goals.
• Coordinate web updates to support lead generation, thought leadership, recruitment, and social media efforts.
• Stay up to date with emerging web design trends, SEO/UX/UI updates, and WordPress advancements to keep the site fresh and competitive.
• Perform regular quality assurance checks, manage backups, and troubleshoot issues as needed.

Skills Requirements:

• 3–5+ years of experience managing websites via WordPress CMS, including custom development, plugin management, and front-end design implementation.
• Strong understanding of SEO, UI/UX best practices, and responsive design.
• Excellent command of the English language and AP Style.
• Proficiency with HTML, CSS, and basic JavaScript a plus.
• Familiarity with Google Analytics 4, Google Tag Manager, Search Console, and other web analytics/reporting tools.
• Experience with SEO tools such as Semrush, Ahrefs, Moz, or similar platforms to guide content optimization and performance tracking.
• Experience working with creative teams to integrate design, video, and messaging into web experiences.
• Knowledge of performance optimization tools and techniques (e.g., caching, image compression, mobile load times).
• Strong attention to detail, ability to prioritize tasks, and proactive problem-solving skills.
• Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced marketing environment.
• Self-starter with the ability to work independently and manage deadlines with minimal supervision.

Education Requirements:

Bachelor’s degree required, preferably in web development, digital media, computer science, marketing, or a related field.

Physical Requirements:

Occasionally exert up to 10 lbs. of force to push, pull, lift or otherwise move objects. Have visual acuity to perform activities such as preparing and analyzing data; and/or viewing a computer terminal. Type and/or sit for extended periods of time.