Marketing Specialist - Email Marketing & Digital Communications

We are looking for an experienced Email Marketing & Digital Communications Specialist to lead our email marketing initiatives while supporting our broader digital marketing and communications efforts.

The ideal candidate is an email marketing expert with hands-on experience in campaign creation, marketing automation, audience segmentation, lead nurturing, deliverability, and performance optimization. Experience with SEO, social media management, PR, and marketing communications is a strong advantage.

This is a primarily remote role with occasional onsite attendance for company meetings, events, and marketing activities.

Key Responsibilities

• Email Marketing & Automation: Plan, execute, and optimize email marketing campaigns, automated workflows, audience segmentation, and lead nurturing initiatives. Monitor campaign performance, conduct A/B testing, and troubleshoot issues related to email platforms, deliverability, and campaign execution.
• B2B Outbound Marketing & Lead Generation: Build and maintain targeted B2B prospect databases, research companies and decision-makers, and verify contact information using lead generation tools. Execute cold email and LinkedIn outreach campaigns, monitor engagement, and optimize outreach strategies to support lead generation goals.
• Digital Marketing & Website Management: Create and optimize website content, landing pages, and marketing copy using SEO best practices. Manage website updates through WordPress, monitor website performance, and identify opportunities to improve traffic, engagement, and conversions.
• Digital Communications & Brand Support: Support social media management, content planning, PR, and corporate communications initiatives. Ensure consistent brand messaging across digital channels while researching industry trends and identifying new marketing opportunities.
• Marketing & CSR Support: Collaborate with internal teams on marketing campaigns, events, and CSR initiatives. Maintain campaign documentation, coordinate project activities, and provide additional marketing and communications support as needed.

Requirements

• At least 3 years of experience in Email Marketing, Marketing Automation, CRM Marketing, or Digital Marketing.
• Demonstrated experience managing email campaigns, automations, audience segmentation, and lead nurturing programs.
• Strong knowledge of email marketing strategy, deliverability, A/B testing, campaign optimization, and analytics.
• Hands-on experience with email marketing platforms such as HubSpot, Mailchimp, EmailOctopus, ActiveCampaign, Klaviyo, Brevo, or similar tools.
• Experience using email outreach and lead generation tools such as Snov.io, Apollo, Instantly, Smartlead, Lemlist, or similar platforms.
• Familiarity with WordPress for content publishing, landing page updates, and basic website content management.
• Experience using ClickUp or similar project management tools.
• Familiarity with SEO best practices, keyword research, and content optimization.
• Experience managing social media platforms including Instagram, X (Twitter), YouTube, and TikTok.
• Excellent written and verbal English communication skills.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Experience supporting PR campaigns, media outreach, events, or marketing communications is a plus.

Work Setup

• Hybrid work arrangement.
• Primarily remote work.
• Onsite attendance typically required only once per month and during company events or marketing activities.

What We're Looking For

• We're looking for someone who considers email marketing their core expertise and can confidently manage campaigns from strategy to execution. The ideal candidate is data-driven,
• proactive, detail-oriented, and comfortable supporting other digital marketing and communications initiatives when needed.

Benefits

• Salary: Php 30,500 basic + allowance
• Schedule: Dayshift (9AM - 6PM), Monday to Friday
• Site: Ayala, Makati (Work from home with occasional onsite requirement)
• Legal Benefits:
  HMO with 1 free dependent upon hire
  Life Insurance
  20 PTO credits annually
• Annual Performance-Based Merit Increases and Employee Recognition
• Great Company Culture
• Career Growth and Learning
• A laptop will be provided by the company