Ads Specialist

Job description

Key Responsibilities

Tiktok Ads Management (Primary Responsibility)

• Plan, launch, and optimize TikTok advertising campaigns for ecommerce brands.
• Execute campaign strategies based on client objectives and internal recommendations.
• Monitor campaign performance daily and optimize budgets, audiences, creatives, placements, and bidding strategies.
• Scale winning campaigns while maintaining target performance metrics.
• Stay updated on TikTok Ads platform features, best practices, and industry trends.

Performance Management

• Monitor key campaign metrics including ROAS, CPA, MER, CTR, CPC, CPM, CVR, and AOV.
• Prepare accurate weekly and monthly performance reports for internal review.
• Identify trends, issues, and optimization opportunities from campaign data.
• Provide clear recommendations and performance insights to Account Managers to support client discussions and decision-making.
• Maintain organized campaign documentation and reporting dashboards.

Creative Performance

• Collaborate with designers and video editors to improve creative performance.
• Develop data-driven creative recommendations based on campaign results.
• Plan and execute structured creative testing to continuously improve performance.
• Monitor creative fatigue and recommend refreshes when needed.

Tracking & Campaign Setup

• Ensure accurate campaign setup and conversion tracking.
• Configure and maintain:
• TikTok Pixel
• Events API (where applicable)
• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)
• Troubleshoot tracking issues and coordinate with developers when necessary.

Cross Platform Knowledge (Preferred)

While TikTok Ads is the primary responsibility, experience with the following platforms is an advantage:

• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube, Performance Max)

Team Collaboration

• Work closely with Account Managers to support campaign planning and performance optimization.
• Provide timely updates, reports, and recommendations that enable Account Managers to effectively communicate with clients.
• Collaborate with creative and internal teams to ensure campaigns are executed successfully.
• Share learnings, testing results, and best practices with the team.

Education

• Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related field.
• Relevant experience in digital/e-commerce advertising are an advantage

Experience

• Minimum 2–4 years of hands-on experience managing paid advertising campaigns for eCommerce, digital marketing agencies, or brands.
• Proven experience managing advertising budgets and optimizing campaigns for profitability.
• Demonstrated success in improving campaign performance based on KPIs such as ROAS, CPA, CTR, CPC, CPM, CVR, and AOV.
• Experience handling multiple client accounts simultaneously is highly preferred.

Technical Skills (Good to have)

• Strong knowledge of:
• TikTok Ads Manager
• Meta Ads Manager (Facebook & Instagram)
• Google Ads (Search, Display, YouTube, Performance Max)
• Experience with:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel
• TikTok Pixel
• Meta Conversion API (CAPI)
• Google Ads Conversion Tracking
• Familiarity with attribution models and conversion tracking.
• Proficiency in Microsoft Excel or Google Sheets for campaign analysis and reporting.
• Experience using reporting dashboards such as Looker Studio is an advantage.

Analytical Skills

• Strong analytical and problem-solving skills with the ability to interpret campaign data and identify optimization opportunities.
• Ability to analyze customer behavior, audience insights, and competitor activities.
• Comfortable making data-driven decisions to improve campaign performance.

Communication & Collaboration

• Excellent verbal and written communication skills.
• Ability to present campaign results and recommendations to internal teams and clients.
• Strong collaboration skills when working with Client Success Managers, Graphic Designers, Video Editors, and Developers.
• Capable of managing multiple projects while meeting deadlines.

Soft Skills

• Detail-oriented with a high level of accuracy.
• Highly organized with strong time management skills.
• Proactive and results-driven mindset.
• Adaptable to changing advertising platforms and industry trends.
• Continuous learner with a passion for digital marketing and performance advertising.