Lead Generation Assistant — Real Estate (Direct Mail Focus)

Job Description

This is a remote position.

Client is seeking a detail-oriented Lead Generation Assistant to research and compile targeted homeowner lists for a direct mail prospecting campaign. This is a research and list-building role. The assistant will focus on identifying homeowners matching specific criteria and compile their names and mailing addresses. The agent will handle all outreach (mail and/or calls) personally in this initial phase, with potential for the assistant to take on outreach support (cold calling, follow-up) as the engagement grows. This is not an entry level job opportunity. We need a staff that can help build a list of leads from day one.

Key Responsibilities

• Research and compile lists of homeowners within a specified zip code who match defined criteria (age, length of residence, home value)
  

• Source accurate names and current mailing addresses for each qualifying property
  

• Use available tools and public/professional resources (e.g., LinkedIn, Google Maps, property/public records resources) to verify homeowner information
  

• Organize and deliver lead lists in a clean, usable format (e.g., spreadsheet) for the agent's direct mail campaigns
  

• Apply qualifying filters consistently and flag any addresses where criteria cannot be fully confirmed
  

• As the engagement grows, potentially support outbound follow-up (calls or email) to cold and warm leads generated from mail responses or inbound CRM leads
  

Requirements

• Proven experience building targeted lead/contact lists, ideally including residential or property-related research
  

• Strong research skills and resourcefulness in sourcing names and addresses through publicly available tools and platforms
  

• Comfortable working with LinkedIn (Sales Navigator experience a plus) and Google Maps for research purposes
  

• High attention to detail and accuracy, given the criteria-based nature of the list (age, home value, residence length)
  

• Strong organizational skills; able to deliver clean, well-structured lists on a regular schedule
  

• Self-motivated and able to work independently with minimal day-to-day supervision
  

• Prior experience in real estate lead generation or direct mail prospecting
  

• Familiarity with public records, property data resources, or postal/address verification resources
  

• Cold calling or lead follow-up experience, in case the role expands to include outreach support
  

Preferred Qualifications

• Familiarity with real estate CRMs (e.g., Lofty) a plus
  

Requirements
Proven experience building targeted lead/contact lists, ideally including residential or property-related research Strong research skills and resourcefulness in sourcing names and addresses through publicly available tools and platforms Comfortable working with LinkedIn (Sales Navigator experience a plus) and Google Maps for research purposes High attention to detail and accuracy, given the criteria-based nature of the list (age, home value, residence length) Strong organizational skills; able to deliver clean, well-structured lists on a regular schedule Self-motivated and able to work independently with minimal day-to-day supervision Prior experience in real estate lead generation or direct mail prospecting Familiarity with public records, property data resources, or postal/address verification resources Cold calling or lead follow-up experience, in case the role expands to include outreach support