Ads Specialist

Job description Key Responsibilities Tiktok Ads Management (Primary Responsibility) Plan, launch, and optimize TikTok advertising campaigns for ecommerce brands. Execute campaign strategies based on client objectives and internal recommendations. Monitor campaign performance daily and optimize budgets, audiences, creatives, placements, and bidding strategies. Scale winning campaigns while maintaining target performance metrics. Stay updated on TikTok Ads platform features, best practices, and industry trends. Performance Management Monitor key campaign metrics including ROAS, CPA, MER, CTR, CPC, CPM, CVR, and AOV. Prepare accurate weekly and monthly performance reports for internal review. Identify trends, issues, and optimization opportunities from campaign data. Provide clear recommendations and performance insights to Account Managers to support client discussions and decision-making. Maintain organized campaign documentation and reporting dashboards. Creative Performance Collaborate with designers and video editors to improve creative performance. Develop data-driven creative recommendations based on campaign results. Plan and execute structured creative testing to continuously improve performance. Monitor creative fatigue and recommend refreshes when needed. Tracking & Campaign Setup Ensure accurate campaign setup and conversion tracking. Configure and maintain: TikTok Pixel Events API (where applicable) Google Tag Manager (GTM) Google Analytics 4 (GA4) Troubleshoot tracking issues and coordinate with developers when necessary. Cross Platform Knowledge (Preferred) While TikTok Ads is the primary responsibility, experience with the following platforms is an advantage: Meta Ads (Facebook & Instagram) Google Ads (Search, Display, YouTube, Performance Max) Team Collaboration Work closely with Account Managers to support campaign planning and performance optimization. Provide timely updates, reports, and recommendations that enable Account Managers to effectively communicate with clients. Collaborate with creative and internal teams to ensure campaigns are executed successfully. Share learnings, testing results, and best practices with the team. Education Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related field. Relevant experience in digital/e-commerce advertising are an advantage Experience Minimum 2–4 years of hands-on experience managing paid advertising campaigns for eCommerce, digital marketing agencies, or brands. Proven experience managing advertising budgets and optimizing campaigns for profitability. Demonstrated success in improving campaign performance based on KPIs such as ROAS, CPA, CTR, CPC, CPM, CVR, and AOV. Experience handling multiple client accounts simultaneously is highly preferred. Technical Skills (Good to have) Strong knowledge of: TikTok Ads Manager Meta Ads Manager (Facebook & Instagram) Google Ads (Search, Display, YouTube, Performance Max) Experience with: Google Analytics 4 (GA4) Google Tag Manager (GTM) Meta Pixel TikTok Pixel Meta Conversion API (CAPI) Google Ads Conversion Tracking Familiarity with attribution models and conversion tracking. Proficiency in Microsoft Excel or Google Sheets for campaign analysis and reporting. Experience using reporting dashboards such as Looker Studio is an advantage. Analytical Skills Strong analytical and problem-solving skills with the ability to interpret campaign data and identify optimization opportunities. Ability to analyze customer behavior, audience insights, and competitor activities. Comfortable making data-driven decisions to improve campaign performance. Communication & Collaboration Excellent verbal and written communication skills. Ability to present campaign results and recommendations to internal teams and clients. Strong collaboration skills when working with Client Success Managers, Graphic Designers, Video Editors, and Developers. Capable of managing multiple projects while meeting deadlines. Soft Skills Detail-oriented with a high level of accuracy. Highly organized with strong time management skills. Proactive and results-driven mindset. Adaptable to changing advertising platforms and industry trends. Continuous learner with a passion for digital marketing and performance advertising.