Go-To-Market (GTM) Manager

Escrow.com is the world's largest provider of secure online payments, having safely processed more than US$8 billion in transactions for some of the world's largest marketplaces and platforms – including Shopify, GoDaddy, and eBay. Based in San Francisco with a growing team across the US, Australia, and the Philippines, we handle high-value transactions across domains, IPv4 addresses, M&A, luxury goods, and business-to-business e-commerce.

We're looking for a hands-on GTM Manager to own how Escrow.com brings new products, features, and partnerships to market – and how we activate and grow those partnerships once they're live.

This role sits at the intersection of Marketing, Sales, and Partner Success. You'll build the collateral that gets partners live, track how well they're integrated through a structured activation scorecard, and work directly with our Marketing and Communications team to create content that drives awareness and adoption.

The right person for this role is as comfortable writing a landing page as they are briefing a motion designer. They think in campaigns and frameworks, not just tasks. And they care about whether a partner is actually getting value from the integration – not just whether the paperwork is signed.

KEY RESPONSIBILITIES:

Partner activation and co-marketing

• Own the end-to-end activation process for new Escrow.com partners – from initial onboarding to full go-live.
• Build and maintain a partner activation scorecard with weighted point values per collateral type (banners, landing pages, social video, press releases, carousels, and more) – so the team has a clear, trackable picture of how well each partner is integrated.
• Produce and coordinate co-marketing assets: landing page copy, partner toolkits, one-pagers, and brand-ready materials partners can use in their own channels.
• Work with the Communications team to identify partner stories worth pitching to media, and help develop case studies and content from active integrations.

Product and feature launches

• Design and execute go-to-market plans for new product launches, feature rollouts, and platform integrations.
• Act as the central point of contact between Product, Sales, and Customer Success to align messaging, target segments, and launch timelines.
• Build launch kits and runbooks that can be reused and improved across every subsequent launch.

Shopify ecosystem

• Lead GTM activity for the Escrow.com Shopify app – including app store listing copy, merchant-facing content, and community seeding in Shopify merchant forums and groups.
• Identify and target Shopify merchants handling high-value transactions (electronics, luxury goods, collectibles) where Escrow.com's trust layer is most relevant.
• Track and report on Shopify activation metrics; feed learnings back into the broader partner playbook.

Performance tracking

• Monitor and report on partner activation rates, time-to-go-live, feature adoption, and activation scorecard progress.
• Run retrospectives on each launch or partner activation to continuously improve the playbook.
• Work with the data team to surface transaction and usage signals that can feed into marketing and PR content.

Requirements

• 3+ years in GTM, product marketing, growth, or a similar role – ideally in SaaS, fintech, payments, or a platform/marketplace business.
• Proven ability to create co-marketing and partner-activation collateral independently – you can brief a designer, write a landing page, and produce a one-pager without needing a large team around you.
• Strong written communication skills in English – you can translate complex product capabilities into clear, compelling copy for non-technical audiences.
• Comfortable with data – you track what you launch, notice what's working, and adjust accordingly.
• Organised and proactive – you manage your own workload, flag blockers early, and keep stakeholders informed without being chased.

Preferred

• Experience in digital payments, escrow, domain names, IPv4, or other transaction-heavy environments.
• Familiarity with Shopify's app ecosystem or merchant community.
• Experience building partner or co-marketing programs from the ground up.
• Exposure to earned media or PR – you understand what makes a partner story pitchable and can help shape it.