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Solaire Resort
Senior Manager, Brand ResortSolaire Resort • Quezon City CPO, 00, ph
No longer accepting applications
Senior Manager, Brand Resort

Senior Manager, Brand Resort

Solaire Resort • Quezon City CPO, 00, ph
30+ days ago
Job description

  • Develop and execute marketing strategies to attract foot fall and generate revenue in the property
  • Strategize and implement campaigns aimed at audiences to drive visitation considering upselling and cross selling efforts with the respective business units
  • With the Brand Marketing Director’s guidance, develop strong go-to-market strategies for Brand campaigns
  • Strategize with entertainment, digital, OOH, and PR to create noise and visibility among the target market
  • Identify and assess strategic external partnerships to drive footfall and Solaire Rewards sign-ups (i.e. brand led retail partnerships, etc.)
  • Track footfall versus revenue, identify insights and deploy actionable strategies and pivot plans with the Brand Marketing Director
  • Leverage on existing promotions and strategize efforts to encourage membership sign-ups
  • Serving as a strategic partner among the business units, providing data, insights, and marketing recommendations for brand resort tactical and thematic efforts
  • Work closely with the different Business Units, as well as within the B&M verticals (Digital, Marketing Services, PR and Entertainment) to strategize on effective brand marketing efforts and increasing Solaire Rewards sign ups MOM
  • Use data analytics to profile potential customers and identify high-opportunity segments (lookalikes and propensity modeling)
  • Measure the effectiveness of campaigns through visitation, sign-up rates, revenue generated and ROAS
  • Optimize strategies based on performance and market response





Requirements

  • Strong analytical skills with the ability to interpret market data and use it to create compelling marketing initiatives and develop products.
  • Strong decision making and critical problem solving skills.
  • Must be results and solutions oriented.
  • Excellent communication (both written and oral) and interpersonal skills.
  • Proven ability to lead and motivate a team. Should be able to train and groom direct reports to become strategic and efficient.
  • Must posses a keen eye for detail, with the ability to evaluate and implement creative ideas that align with Solaire’s brand's identity and marketing and business objectives.
  • Knowledge in Digital Marketing, E-commerce, and acquisition marketing experience is a plus.
  • Proficient in marketing platforms, and other relevant tools and technologies.
  • Efficient project management skills


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Senior Manager, Brand Resort • Quezon City CPO, 00, ph

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