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Abbott
Ecommerce Consumer Engagement ManagerAbbott • Taguig, Manila, Philippines
Ecommerce Consumer Engagement Manager

Ecommerce Consumer Engagement Manager

Abbott • Taguig, Manila, Philippines
5 days ago
Job description

JOB DESCRIPTION:

Main Responsibilities

  • Develop & manage optimized navigation product categorization & site creative in partnership with the brand and marketing teams.

  • Conduct new product uploads category builds product detail maintenance and promotional activities.

  • Builds and execute on promotional eMerchandising calendar

  • Analyzes data to understand customer shopping behaviours/trends and identify digital customer engagement opportunities

  • Collaborates with internal and external stakeholders to improve chat support metrics and ratings and reviews

Major Accountabilities

  • Conceptualize category/brand campaign themes creative content and develop ideas on how to promote awareness drive traffic and demand on our brands and products online.

  • Lead and monitor on-platform solutions digital shelf metrics and campaign performance and be able to identify insights key learnings solutions/recommendations on how to improve for future implementation.

  • Optimize site shopability from the customers point of view by managing category presentation (slotting sortability etc.) and findability through facet and attribute optimization.

  • Collaborates with Marketing and Key Accounts Manager to identify promotion cross-sell and up-sell opportunities to increase engagement and conversion Liaison with brand and agency on content toolkits adaptation and deployment to local platforms

  • Conduct competitive benchmarking to inform e-merchandising plans

Knowledge Experience and Education:

  • Education: Bachelors degree

  • Years of experience both overall and any industry-specific experience needed: 3-5 years

  • Strategic creative and analytical thinker

  • Strong commercial and financial understanding

  • Ability to analyze data and problem solve

The base pay for this position is

N/A

In specific locations the pay range may vary from the range posted.

JOB FAMILY:

Marketing Support

DIVISION:

ANI International Nutrition

LOCATION:

Philippines > Taguig City : Venice Corporate Center

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes 50 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)


Required Experience:

Manager


Employment Type : Full-Time
Experience: years
Vacancy: 1

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Ecommerce Consumer Engagement Manager • Taguig, Manila, Philippines

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