Influencer Marketing Specialist

Job Description

This is a remote position.

Influencer Marketing Specialist
(Growth path to UGC Lead/Influencer Marketing Manager)

Company: Ancient Remedies (Bublishing)
Department: Marketing – Creative Operations
Reports to: Performance Creative & Growth Operations Lead
Location: Remote (PH-based preferred; open to APAC time zones)
Employment type: Full-time

About the Role

Ancient Remedies is scaling influencer marketing — UGC, paid creator partnerships, affiliate/ambassador relationships, and PR seeding — as a core pillar of our paid social and organic growth engine. We're hiring an Influencer Marketing Specialist to own the day-to-day across all of it: creator sourcing, briefing, partnership management, and content pipeline — with a clear, defined path to owning the full influencer/UGC strategy as the function matures.

This is a builder's seat, not a maintenance seat. You'll start executing inside an existing creative system (angle library, hook vault, persona types) and grow into shaping how that system scales.

What You'll Own — Phase 1 (Specialist)

Influencer & Partnership Management

• Identify, vet, and build relationships with influencers (micro/mid-tier) whose audience fits our health & wellness positioning — beyond paid UGC creators.
  
• Run gifting/PR seeding campaigns to generate organic reach and unboxing/review content.
  
• Manage affiliate and ambassador relationships — commission structures, unique codes/links, ongoing partnership terms.
  
• Vet influencers for brand safety and audience quality before partnering.
  
• Track influencer-driven attribution (promo codes, UTM links, ROAS by partner) and report on what's actually driving sales vs. just reach.
  
• Ensure sponsored/influencer content follows FTC disclosure requirements and brand claims guidelines — this matters a lot for us as a health & wellness brand; coordinate with Creative Strategy on what can and can't be claimed.
  
• Stay current on platform trends/formats and bring that into creator briefs.
  
• Maintain an influencer CRM/tracking system for relationship history, rates, and performance.
  

UGC Pipeline & Systems

• Source, vet, and onboard creators/UGC talent across TikTok, Instagram, and creator marketplaces (Billo, Insense, TikTok Creator Marketplace, etc.).
  
• Manage the end-to-end creator pipeline: briefing, content collection, revisions, usage rights/contracts.
  
• Translate creative briefs (angles, hooks, personas) from the Creative Strategy team into clear, creator-ready direction.
  
• Track creator performance — output volume, turnaround time, and how their content actually performs as ads — and build a bench of repeat high-performers.
  
• Negotiate rates and manage the UGC budget within approved ranges.
  
• Organize and maintain the UGC content library so assets are tagged, searchable, and reusable.
  
• Set up and manage whitelisting/paid partnership ads (TikTok Spark Ads, Meta Partnership Ads) with the paid social team.
  
• Flag creative gaps back to Creative Strategy based on what's converting (new angles/personas needed).
  

What You'll Grow Into — Phase 2 (UGC Lead)

• Own the full influencer and UGC strategy end-to-end, not just execution.
  
• Build and manage a scaled creator/ambassador roster (retainers, exclusivity, ongoing relationships — not just one-offs).
  
• Own the affiliate/ambassador program strategy and expansion.
  
• Own UGC and influencer budget planning and forecasting
  
• Partner directly with Creative Strategy to define UGC-specific angle/hook testing plans.
  
• Potentially manage a coordinator/associate as volume grows.
  

Requirements

• 1.5–3+ years in influencer marketing, UGC/creator management, or a closely related performance creative role — DTC/e-commerce background strongly preferred.
  
• Proven track record sourcing and managing creators at volume (not just running one-off campaigns).
  
• Hands-on experience running influencer whitelisting/paid partnership ads (TikTok Spark Ads, Meta Partnership Ads, or similar).
  
• Familiarity with affiliate/ambassador program structures and attribution tracking (promo codes, UTMs, ROAS by partner).
  
• Comfortable reading ad performance data well enough to know what's working and why, not just what "feels good".
  
• Sharp communicator — can brief creators clearly and give feedback that actually improves output.
  
• Highly organized; can run a multi-creator pipeline without dropped threads.
  
• Working knowledge of UGC platforms/marketplaces, usage rights/contract terms, and FTC disclosure basics for sponsored content.
  

Nice to Have

• Existing creator/influencer relationships/network in health & wellness or DTC.
  
• Video editing background — can speak the language of hooks/pacing even without cutting themselves.
  
• Experience with influencer marketing platforms/CRMs (Grin, Aspire, Upfluence, or similar).
  
• Experience managing an affiliate program (Refersion, ShareASale, Impact, or similar).
  

What Success Looks Like

• 90 days: Creator pipeline running smoothly, consistent weekly UGC output, zero dropped threads.
  
• 6 months: Full ownership of the UGC calendar and creator roster; measurable lift in UGC-driven ad performance.
  
• 12 months: Ready to step into full UGC Lead ownership with a defined roster, system, and performance track record.
  

Requirements
Influencer Marketing, User-Generated Content, UGC, Creator Management, Affiliate Marketing, Performance Marketing, Creative Strategy, Campaign Management, Contract Negotiation, Data Analysis and Attribution, Paid Social Advertising, Meta Partnership Ads, TikTok Spark Ads, Influencer CRM, Public Relations Seeding, PR Seeding, Content Pipeline Management, Budget Management, FTC Compliance, Direct-to-Consumer, DTC, E-commerce, Relationship Management