Chief Revenue Officer (CRO) / Chief Commercial Officer (CCO)

Chief Revenue Officer (CRO)

Location: Pasig, Philippines
Work Setup: On-site | Monday to Friday | Morning Shift

About the Role

A leading organization in a highly regulated industry is seeking a visionary Chief Revenue Officer (CRO) and Chief Commercial Officer (CCO) to lead enterprise-wide commercial strategy and revenue generation. This executive will be responsible for accelerating business growth, strengthening market leadership, and driving the overall commercial performance of the consumer business.

As a key member of the Executive Leadership Team, the successful candidate will oversee all revenue-generating functions, including sales, distribution, channel management, commercial strategy, customer growth, and strategic partnerships. The role requires a transformational leader with a strong track record of delivering sustainable revenue growth, leading large organizations, and driving commercial excellence in highly competitive markets.

Key Responsibilities

• Develop and execute the organization's commercial and revenue growth strategy in alignment with corporate objectives.
• Drive overall business performance, revenue growth, profitability, and market share expansion.
• Lead nationwide commercial operations, including consumer sales, channel management, retail operations, dealer and distributor networks, and strategic partnerships.
• Oversee customer acquisition, retention, loyalty, and lifecycle management initiatives to maximize long-term customer value.
• Collaborate with Marketing, Product, Customer Experience, Finance, Technology, and Operations to deliver integrated go-to-market strategies.
• Identify new business opportunities, emerging markets, and strategic partnerships to support sustainable growth.
• Establish commercial KPIs, revenue targets, sales forecasts, and performance management frameworks.
• Utilize market intelligence, customer insights, and competitive analysis to inform strategic business decisions.
• Champion digital transformation, commercial innovation, and operational excellence initiatives.
• Build, mentor, and lead high-performing executive and commercial leadership teams.
• Present commercial strategies, financial performance, and growth initiatives to the Executive Committee and Board of Directors.
• Ensure compliance with corporate governance standards, regulatory requirements, and organizational policies.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Economics, Management, or a related field.
• MBA or postgraduate qualification is highly preferred.
• Minimum of 15 years of progressive commercial leadership experience, including at least 8 years in executive leadership roles.
• Proven experience leading large-scale commercial organizations with full revenue and P&L accountability.
• Demonstrated success in driving revenue growth, market expansion, customer acquisition, and commercial transformation.
• Strong expertise in commercial strategy, sales leadership, business development, channel management, and customer growth.
• Experience leading enterprise-wide commercial operations across multiple business functions.
• Strong financial acumen with experience managing multi-billion-peso revenue portfolios and commercial investments.
• Excellent executive presence, negotiation, stakeholder management, and strategic decision-making skills.