Email Marketing & Lead Generation Specialist

Description

We are looking for an experiencedEmail Marketing & Digital Communications Specialistto lead our email marketing initiatives while supporting our broader digital marketing and communications efforts.

The ideal candidate is an email marketing expert with hands-on experience in campaign creation marketing automation audience segmentation lead nurturing deliverability and performance optimization. Experience with SEO social media management PR and marketing communications is a strong advantage.

This is a primarily remote role with occasional onsite attendance for company meetings events and marketing activities.

Key Responsibilities

• Plan create execute and optimize email marketing campaigns newsletters automated workflows and lead nurturing sequences.
• Manage email databases audience segmentation A/B testing deliverability and campaign performance reporting.
• Utilize email marketing and outreach platforms such as EmailOctopus HubSpot Mailchimp ActiveCampaign Klaviyo or similar tools.
• Monitor and improve key performance metrics including open rates click-through rates conversions and engagement.
• Support SEO initiatives through keyword research content optimization and website content updates.
• Manage and coordinate content across digital channels including Instagram X (Twitter) YouTube and TikTok.
• Assist with content planning scheduling community engagement and performance tracking across social media platforms.
• Support PR media outreach partnerships webinars events and other marketing initiatives as needed.
• Collaborate with internal teams to develop marketing content communications and campaign assets.
• Publish and update content on WordPress websites as needed.
• Use ClickUp and Google Workspace tools to manage projects campaign reporting documentation and marketing initiatives.

Requirements

• At least 3 years of experience in Email Marketing Marketing Automation CRM Marketing or Digital Marketing.
• Demonstrated experience managing email campaigns automations audience segmentation and lead nurturing programs.
• Strong knowledge of email marketing strategy deliverability A/B testing campaign optimization and analytics.
• Hands-on experience with email marketing platforms such as HubSpot Mailchimp EmailOctopus ActiveCampaign Klaviyo Brevo or similar tools.
• Experience using email outreach and lead generation tools such as Apollo Instantly Smartlead Lemlist or similar platforms.
• Familiarity with WordPress for content publishing landing page updates and basic website content management.
• Experience using ClickUp or similar project management tools.
• Familiarity with SEO best practices keyword research and content optimization.
• Experience managing social media platforms including Instagram X (Twitter) YouTube and TikTok.
• Excellent written and verbal English communication skills.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Experience supporting PR campaigns media outreach events or marketing communications is a plus.

Work Setup

• Hybrid work arrangement.
• Primarily remote work.
• Onsite attendance typically required only once per month and during company events or marketing activities.

What Were Looking For

• Were looking for someone who considers email marketing their core expertise and can confidently manage campaigns from strategy to execution. The ideal candidate is data-driven
• proactive detail-oriented and comfortable supporting other digital marketing and communications initiatives when needed.

Benefits

• Schedule:Dayshift (9AM - 6PM) Monday to Friday
• Site:Ayala Makati(Work from home with occasional onsite requirement)
• Legal Benefits:
  HMO with 1 free dependent upon hire
  Life Insurance
  20 PTO credits annually
• Annual Performance-Based Merit Increases and Employee Recognition
• Great Company Culture
• Career Growth and Learning
• A laptop will be provided by the company

Required Experience:

IC

Employment Type : Full Time
Experience: years
Vacancy: 1