Associate Marketing Manager

About the Role

We are looking for a strategic and commercially driven Associate Marketing Manager who will lead marketing initiatives that strengthen brand leadership, increase customer engagement, support product adoption, and contribute to revenue and market-share growth.

The role will translate customer and market insights into effective marketing strategies while overseeing campaigns, budgets, partnerships, and cross-functional coordination.

Key Responsibilities

• Develop and lead integrated marketing plans across digital, print, retail, institutional, traditional, and on-ground channels.
• Oversee brand messaging, positioning, and campaign execution to maintain a consistent and recognizable brand identity.
• Analyze customer insights, market trends, competitor activities, sales data, and customer feedback to identify growth opportunities.
• Recommend improvements to product positioning, promotional strategies, pricing, and marketing activities based on market findings.
• Guide creative teams, agencies, and vendors in developing campaign materials, visual assets, events, and customer activations.
• Partner with sales and business leaders to align marketing plans with revenue, market-share, profitability, and customer acquisition goals.
• Lead customer profiling and segmentation initiatives to improve campaign targeting, customer retention, and lifetime value.
• Establish campaign objectives and monitor key metrics such as conversion rates, return on investment, customer acquisition cost, engagement, and lead generation.
• Prepare performance dashboards, commercial insights, and recommended action plans for business and marketing leaders.
• Manage the assigned marketing budget, promotional spending, resource allocation, vendor payments, and cost-to-sales performance.
• Identify strategic partnerships, co-branding opportunities, and marketing technologies that can support business growth.
• Coordinate with internal teams and external partners to ensure campaigns are delivered on time, within budget, and according to business priorities.
• Perform other strategic and leadership responsibilities that may be assigned based on business needs.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Development Communication, or a related field.
• At least five years of relevant marketing experience.
• At least one year of supervisory, team leadership, or project leadership experience.
• Experience in integrated marketing, brand management, campaign strategy, product marketing, customer engagement, or market research.
• Experience managing marketing budgets, vendors, agencies, campaign performance, and cross-functional stakeholders.
• Strong understanding of digital marketing, customer segmentation, marketing analytics, and commercial performance metrics.
• Willing and able to perform fieldwork when required.

Skills and Competencies

• Marketing strategy and brand management
• Integrated campaign and project management
• Market research and commercial analysis
• Budget and performance management
• Leadership and stakeholder management
• Strategic communication and decision-making

Why Join Us?

Take ownership of high-impact marketing strategies that influence brand growth, customer acquisition, and overall business performance.