Content Lead

We are looking for a strategic yet highly hands-on Content Lead to own and drive our end-to-end B2B content strategy. This role is responsible for turning content into a genuine growth engine - building awareness, authority, and most importantly driving qualified leads. This role is all about content that drives results, rather than content for the sake of it.

This is a fast-paced, scale-up role suited to someone commercially minded who thrives in execution, moves quickly, and knows how to use AI and modern content tools to produce high-quality output at speed. While LinkedIn is our primary channel, this role owns a multi-channel content ecosystem and has the freedom to experiment, innovate, and truly pioneer our content approach. You will have the opportunity to shape what we do in our sector — a space currently full of “same same” content — by introducing fresh formats such as webinars, video series, podcasts, and other untested channels, creating something unique and differentiated.

Based full-time in Manila, this role works closely with Australian-based leadership (head of growth marketing and CGO), manages and mentors one direct report.

Key Responsibilities & Duties

Content Strategy & Leadership

· Develop, own and evolve the B2B content strategy and roadmap, aligned to commercial objectives, lead generation targets, and brand positioning.

· Translate business priorities into clear content themes, campaigns, and formats across the funnel.

· Work cross-functionally with the broader Marketing team to ensure an integrated content strategy that aligns with campaigns, brand initiatives, and business goals.

· Identify new content opportunities and channels (e.g. podcasts, thought leadership series, video, long-form assets) and lead experimentation.

· Act as the internal authority on content performance, trends, and best practices.

Content Execution & Production

Alongside the Digital and Marketing Communications Specialist, work as a team to:

· create and deliver high-quality content across multiple formats, including:

o LinkedIn organic content (primary channel)

o Website and SEO-led content (blogs, landing pages, pillar pages)

o Email content and nurture assets

o Case studies, sales enablement content, and thought leadership

o Video, webinar, and podcast-related content

· Use AI tools and workflows to accelerate research, drafting, repurposing, and optimisation of content while maintaining quality and brand voice.

· Ensure all content aligns with brand guidelines, tone of voice, and value proposition.

· Maintain and manage content calendars, production schedules, and workflows.

SEO/AEO & Distribution

· Lead SEO-driven content planning in collaboration with internal stakeholders and external SEO/web agencies.

· Ensure content is optimised for search intent, keywords, and performance.

· Work closely with designers and agencies to bring content to life across channels.

· Support content distribution strategies to maximise reach, engagement, and conversion.

Performance, Insights & Optimisation

· Track, analyse, and report on content performance including traffic, engagement, conversions, and lead volume & quality.

· Use data and insights to continuously optimise content strategy and execution.

· Test, learn, and iterate quickly - identifying what works and scaling high-performing content.

· Utilise content to drive performance all through the sales funnel – from awareness to lead to nurture to sales to onboarding and beyond.

Team & Stakeholder Collaboration

· Manage and mentor a Digital Marketing & Communications Specialist, providing direction, feedback, and development support.

· Collaborate closely with Growth Marketing, Sales, Client Success, and Leadership teams to ensure content supports commercial goals.

· Work effectively with a globally distributed team across time zones.

Required Experience & Skills

· 5+ years’ experience in B2B content marketing, ideally within scale-up, startup, or high-growth environments. This role is about driving growth – not maintaining the status quo.

· Proven experience owning both content strategy and hands-on execution.

· Strong commercial mindset with experience generating leads through content.

· Advanced writing and editing skills with exceptional attention to detail.

· Expertise in creating sales content and collateral, email programs, nurture programs.

· Deep experience creating and growing organic LinkedIn content for B2B audiences.

· Strong understanding of SEO fundamentals, keyword strategy, and content optimisation (experience with tools such as SEMrush a bonus).

· Experience with CMS and marketing platforms such as WordPress and HubSpot.

· Comfortable using AI tools to improve speed, efficiency, and output quality.

· Experience creating video-first content for social and digital channels (editing skills a plus).

· Strong project management skills with the ability to manage multiple priorities and stakeholders.

Personal Attributes

· Proactive self starter – you need to be comfortable building from scratch, executing your plans and driving results without too much direction

· Strategic thinker who is also a genuine doer.

· Confident user and advocate of AI with constant experimentation with tools to improve outcomes

· Commercial, results-oriented, and growth-focused.

· Intensely curious, innovative, and confident proposing new ideas.

· Comfortable working at pace in a changing environment.

· Constantly learning and staying abreast of best practices in B2B content and lead generation

· Highly organised with strong time management skills.

· Collaborative team player with strong communication skills.

Qualifications & Other Requirements

· Bachelor’s degree in Marketing, Communications, Journalism, or a related field – or other relevant qualifications.

· Outstanding written and spoken English is essential.

· Full-time role based in Manila, working closely with Australian business hours.

Success in the First 90 Days

By the end of the first 90 days, the Content Lead will have:

1. Delivered an actionable content strategy and roadmap that aligns with business goals, lead generation targets, and brand vision.

2. Established a strong LinkedIn content cadence and improved execution to drive measurable growth in followers, engagement, and leads.

3. Implemented content workflows and processes that support consistent multi-channel execution.

4. Built strong collaboration with Growth Marketing, Sales, and Client Success teams to ensure content directly supports commercial objectives.

5. Begun a testing roadmap for innovative content formats and channels, providing initial recommendations for expansion and experimentation.

6. Built a clear success scorecard for the function focused on driving sales outcomes

7. Delivered quick wins (“low hanging fruit”) to improve existing content and communication programs

This role is ideal for a content leader who wants real ownership, the freedom to innovate, and the mandate to turn content into a measurable growth channel.