PPC Specialist

Amazon PPC Specialist Schedule: Full-Time | Monday–Friday | 9 AM - 5PM EST We are looking for a results-driven Amazon PPC Specialist to manage, optimize, and scale advertising campaigns on Amazon. The ideal candidate has a strong understanding of Amazon Advertising, keyword research, bid optimization, and campaign analysis, with a proven ability to improve sales while maintaining target ACoS and ROAS. Responsibilities Create, manage, and optimize Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Performance campaigns. Conduct keyword research and competitor analysis to identify growth opportunities. Monitor campaign performance and optimize bids, budgets, targeting, and placements. Analyze search term reports and implement negative keywords to improve efficiency. Improve key performance metrics such as ACoS, TACoS, ROAS, CTR, CPC, and conversion rate. Launch and optimize campaigns for new product launches and seasonal promotions. Prepare weekly and monthly performance reports with actionable insights. Collaborate with the marketing, listing, and design teams to improve ad performance. Stay up to date with Amazon Advertising features, policies, and best practices. Requirements Proven experience managing Amazon PPC campaigns. Strong understanding of Amazon Seller Central and Amazon Advertising Console. Experience with keyword research, campaign structure, bid management, and budget allocation. Ability to analyze campaign data and make data-driven optimization decisions. Proficiency in Microsoft Excel or Google Sheets. Strong analytical, organizational, and problem-solving skills. Excellent written and verbal English communication skills. Ability to work independently and manage multiple campaigns.