Discover your 100% YOU with MicroSourcing!
Position: Digital Marketing Lead
Work setup: Hybrid | Parañaque City
Why join MicroSourcing?
You'll have:
- Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
- A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
- Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
- Career Growth: Take advantage of opportunities for continuous learning and career advancement.
- Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
Your role:
As Digital Marketing Lead, you will serve as the subject matter expert for Digital Ad Operations, supporting client discussions, solution design, implementations, and delivery readiness.
- Lead client discovery conversations to understand campaign objectives, platforms, trafficking requirements, tracking, reporting, and operational needs.
- Translate client requirements into practical and scalable Digital Marketing solutions.
- Lead implementation, onboarding, knowledge transfer, workflow configuration, platform access, QA, and go-live activities.
- Coordinate with clients, Delivery, Recruiting, Sales, Account Management, Client Success, Product, Marketing, and other stakeholders.
- Guide delivery teams on campaign setup, trafficking, creative specifications, tracking, QA, optimization, reporting, and escalation processes.
- Support recruiting and training by defining role requirements, reviewing candidates, and contributing to training and readiness plans.
- Develop and improve service offerings, SOPs, playbooks, QA frameworks, and best practices for Digital Ad Operations.
- Educate internal teams on Digital Marketing capabilities, terminology, workflows, and client use cases.
- Stay updated on advertising technologies, automation, AI, privacy, measurement, and industry best practices.
- Provide post-launch advisory support for campaign, tracking, reporting, quality, and operational issues.
Digital Ad Operations Expertise
You should have strong experience across areas such as:
- Campaign setup, trafficking, launch, monitoring, and optimization
- Campaign and creative QA
- Ad tags, pixels, click trackers, UTM parameters, and conversion tracking
- Pacing, performance monitoring, reporting, and reconciliation
- Metrics such as impressions, clicks, CTR, CPM, CPC, CPA, conversions, viewability, and budget delivery
- Insertion orders, media plans, creative specifications, trafficking instructions, and client SOPs
- Campaign governance, brand safety, privacy, verification, and escalation processes
- Ad servers, DSPs, search/social platforms, publisher systems, and third-party verification tools
- Ad Operations is the primary focus of this role. Media planning experience is a plus but is not required at an advanced level.
What We're Looking For
- Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field, or equivalent experience.
- 3–5 years of experience in digital advertising, primarily in ad operations.
- 3–5 years of BPO experience.
- Strong understanding of digital ad operations, campaign workflows, advertising technologies, QA, tracking, and performance metrics.
- Experience with campaign setup, trafficking, QA, tracking validation, monitoring, reporting, and documentation.
- Ability to interpret insertion orders, media plans, creative specifications, and client requirements and turn them into clear operational workflows.
- Confident in leading client-facing conversations with marketing, media, technical, operational, and executive stakeholders.
- Excellent English communication, presentation, facilitation, documentation, and stakeholder-management skills.
- Strong analytical skills, attention to detail, and ability to manage multiple campaigns, timelines, stakeholders, and deliverables.
- Familiarity with major digital advertising technology categories such as ad servers, DSPs, search/social platforms, publisher systems, and verification tools.
- Willingness to work 8:30 a.m. to 5:30 p.m. Eastern Time.
Nice to Have
- Experience in client implementations, onboarding, campaign discovery, solutions design, transitions, or pre-sales.
- Background as an Ad Operations Lead, Campaign Operations Lead, Media Operations Lead, QA Lead, or Supervisor.
- Experience with automation, RPA, AI-enabled solutions, or process optimization in ad operations.
- Experience automating campaign setup, QA, trafficking, pacing alerts, reporting, reconciliation, or data validation.
- Familiarity with platforms such as Google Campaign Manager 360, Google Ads, The Trade Desk, Meta Ads Manager, or Amazon DSP.
- Media planning, billing reconciliation, or outsourced/distributed team experience.
- Relevant certifications from Google, The Trade Desk, Meta, Amazon, or similar platforms.
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About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
For more information, visit https://www.microsourcing.com/
*Terms & conditions apply
