CRM Marketing Specialist (CRM Journeys Officer)

• Work with a Customer Journey Manager designing and building marketing automation workflows.
• Design and build personalised email SMS and landing page experiences in Marketing Cloud.
• Have an understanding of database objects and the ability to write SQL queries with AI assistance.
• Supporting a Customer Journey Manager with the build testing reporting and optimisation of regular campaign sends
• Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.
• QA support for the journeys team on other member journeys and campaigns
• Creating and maintaining documentation for journeys and campaigns.
• Coordinating the roadmap and backlog of Customer Journey/Lifecycle and Marketing Cloud enhancements and feature expansions
• Working with a journeys team to drive best practice efficiency and optimisation to meet business objectives.
• Manage and triage help desk tickets for the journeys space.

Qualifications :

Required

• 25 years of relevant experience in marketing automation platforms
• Hands-on technical experience using Salesforce Marketing Cloud to build journeys and emails
• Skilled in email development utilising HTML CSS and AMPscript
• Experience in stakeholder and campaign management to deliver communications in a timely manner
• Experience building automated journeys
• Ability to work independently and as part of a team in a fast-paced environment
• Experience using AI tools to enhance daily work
• Strong attention to detail

Highly regarded / Preferred

• Salesforce Marketing Cloud certifications
• Experience with Salesforce CRM (beyond Marketing Cloud)
• Skilled with SQL

Additional Information :

Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise innovative technology and a customer-first approach our teams work seamlessly to simplify the property journey helping Australians find buy and own property with confidence.

We support our people in a variety of ways but a few of the benefits that our people rave about include:

• A vibrant relaxed yet professional culture.
• We offer a hybrid working arrangement designed to support work-life balance while fostering meaningful connection and collaboration with a requirement to work from our Makati office at least once a month.
• Holistic wellbeing programs offering 24/7 support
• Comprehensive HMO coverage for you and one free dependent along with life insurance starting from Day 1.
• Access to 25 days of leave made up of 20 vacation days and 5 sick days.
• Monthly internet subsidy to help you stay productive at home.
• Access to ongoing training and clear pathways for growth and promotion as part of your career journey with us.
• Access to all government-mandated benefits including SSS PhilHealth and Pag-IBIG.

Were committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation stronger collaboration and a more engaging workplace.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group attract engage and evolve talent and build best-in-class products.

Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1