Brand & Communications Marketing Manager

Location: Makati City

Work Setup: Onsite

Work Schedule: Monday to Friday

Employment Type: Regular, Full-time

Key Responsibilities

• Brand Governance: Develop and maintain comprehensive brand guidelines to ensure consistent messaging and visual identity across all touchpoints.
• Campaign Management: Lead integrated marketing campaigns for store openings, major promotions, and key business growth initiatives.
• Digital & Content Strategy: Manage and curate end-to-end brand content across social media platforms, the corporate website, and digital channels.
• Public Relations & Media: Oversee PR strategies, build media relations, draft press releases, and manage corporate announcements.
• Crisis & Executive Support: Assist leadership with strategic crisis management communications and executive-level messaging as required.
• Internal Communications: Create clear internal communications, including company-wide announcements, town hall presentations, and employee engagement materials.
• Agency Management: Direct and collaborate with external creative, PR, media, and production agencies to execute strategic initiatives.
• Cross-Functional Collaboration: Partner closely with internal teams—including Sales, Commercial, Operations, and HR—to align communications with operational goals.
• Performance Tracking: Monitor campaign metrics, social engagement, media coverage, and overall brand sentiment to refine ongoing strategies.
• Project & Budget Management: Manage project lifecycles, operational timelines, and allocated marketing budgets efficiently.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related discipline.
• Experience: 5 to 7 years of progressive experience in brand management, marketing communications, PR, or corporate communications.
• Industry Background: Prior experience in retail, wholesale, FMCG, consumer goods, or other customer-facing sectors is strongly preferred.
• Core Expertise: Proven track record in executing integrated brand campaigns, digital marketing strategies, and media relations.
• Key Skills: Exceptional storytelling, copywriting, presentation, and multi-stakeholder management capabilities.
• Agency Handling: Demonstrated experience managing external agency partners and driving complex, multi-faceted projects.