Digital Marketing Coordinator

Digital Marketing Coordinator Part-Time | 20 Hours per Week | Monday to Friday | 10:00 AM–2:00 PM Eastern Time About the Role We are an established Canadian optical products and equipment company seeking a proactive and creative Digital Marketing Coordinator to support the launch and growth of an innovative AI-powered eyewear product in Canada. This is a hands-on role for someone who can independently manage day-to-day marketing execution across social media, website content, email campaigns, product promotions, and events. The ideal candidate combines creativity with strong organization, attention to detail, and consistent follow-through. Key Responsibilities Manage the company's Instagram, Facebook, LinkedIn, and other digital platforms Create, schedule, and publish engaging social media content Develop and maintain an organized content calendar Update website product information, landing pages, banners, images, and promotional content Monitor and respond to social media comments, messages, and customer inquiries Coordinate email campaigns, newsletters, product announcements, and promotions Support product launches, digital campaigns, online advertising, and promotional events Create marketing materials for the sales team, authorized dealers, and business partners Assist with trade shows, product demonstrations, and partner events Adapt global brand materials and messaging for the Canadian market Monitor website traffic, social media engagement, and campaign performance Prepare regular reports with insights and recommendations Coordinate with internal teams, external agencies, and international brand partners Ensure all public-facing content is accurate, consistent, and aligned with brand standards Qualifications At least two years of experience in digital marketing, social media management, or a related role Excellent written and spoken English Strong copywriting, editing, and proofreading skills Experience managing business accounts on Instagram, Facebook, and LinkedIn Experience creating content and maintaining a consistent publishing schedule Experience updating websites through Shopify or another content management system Experience with email marketing campaigns and newsletters Proficiency with Canva or similar design tools Familiarity with Meta Business Suite, Google Analytics, and social media reporting Strong organizational, time-management, and project coordination skills Ability to manage multiple priorities and work independently High attention to detail, particularly with product information and branding Reliable availability from 10:00 AM to 2:00 PM Eastern Time, Monday to Friday Preferred Experience Marketing consumer electronics, technology, eyewear, healthcare, or e-commerce products Supporting product launches, dealer networks, or channel partners Coordinating events, trade shows, or product demonstrations Managing basic paid social media or digital advertising campaigns An interest in artificial intelligence, wearable technology, and emerging consumer products Ideal Candidate You are proactive, creative, organized, and execution-focused. You do not wait for every task to be assigned—you identify opportunities, keep initiatives moving, and consistently complete high-quality work on schedule.