Country Sales Manager, Philippines

About the Role:

The Country Sales Manager role leads the sales organization in the Philippines, driving sustainable business growth and strengthening the company’s position across key accounts, general trade, and e-commerce channels. This role is responsible for developing and executing the country sales strategy, translating commercial priorities into actionable customer and channel plans, and ensuring disciplined performance management. The position will also build strong customer and distributor partnerships, oversee sales forecasting and trade investment, and develop a highly engaged, results-oriented sales team.

Main Responsibilities:

• Develop and execute the country sales strategy, annual operating plan, channel priorities, and go-to-market approach
• Identify growth opportunities through market, customer, competitor, and retail performance insights
• Set sales targets, volume forecasts, trade investment plans, and execution standards across channels and customers
• Monitor sales, profitability, budgets, trade spend, stock levels, product freshness, and customer performance, taking corrective action where required
• Lead customer and channel plans to drive revenue, market share, distribution, visibility, and in-store execution
• Build strong relationships with key customers, distributors, and commercial partners, leading negotiations and customer agreements
• Set clear objectives for distributor partners and monitor performance, execution, reporting, payments, and credit matters
• Ensure accurate forecasting, reporting, and alignment with the sales and operations planning process
• Partner with Marketing and Trade Marketing to deliver brand, promotional, merchandising, and point-of-sale strategies, collaborate cross-functionally to support effective business delivery
• Recommend the appropriate sales structure, market coverage, and resource allocation to achieve business objectives
• Provide country leadership with timely performance updates, market insights, risks, and commercial recommendations
• Build and lead a high-performing sales team through clear objectives, coaching, performance management, and talent development
• Foster an accountable, collaborative, and results-oriented culture aligned with company values

About You:

• A university degree in Business, Marketing, Management, or a related discipline
• Significant sales and commercial leadership experience, ideally within the fast-moving consumer goods or consumer products sector
• Strong knowledge of the Philippine retail and distribution environment; demonstrated experience across key accounts, general trade, and e-commerce channels
• Proven ability to develop sales strategies, customer plans, forecasts, budgets, and trade investment proposals
• Experience leading customer negotiations and managing distributor relationships
• Strong commercial and strategic thinking, analytical and numerical capabilities, with the ability to translate data into practical commercial actions
• Sound understanding of governance, risk, compliance, and commercial controls
• Strong people leadership skills, with experience coaching and developing sales teams
• Collaborative working style, growth mindset and results orientation
• Fluency in English and Tagalog

What We Offer:

Careers with caring built in - discover our benefits here.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.