Social Media Manager - Virtual Assistant

Job Description

This is a remote position.

About the Role

Virtual Rockstar is hiring a Social Media Manager Virtual Assistant on behalf of a US-based wellness practice.

The Social Media Manager Virtual Assistant will play a key role in shaping and executing the practice’s social media strategy to grow brand awareness, boost engagement, and drive conversions. This role requires a mix of creativity, data-driven decision-making, and organizational skills. You’ll be managing social media campaigns across multiple platforms, creating impactful content, and ensuring seamless coordination with broader marketing efforts.

About Our Client

Our client is dedicated to advancing holistic health and wellness by helping children with special needs live healthier, happier lives. Through innovation, compassion, and patient-centered care, they provide top-notch wellness solutions while fostering a culture of excellence and collaboration.

Responsibilities

Social Media Strategy & Content

Develop, implement, and manage a comprehensive social media strategy across platforms (Instagram, Facebook, X (Twitter), TikTok, YouTube, Google Ads, etc.).

Create, curate, and manage engaging, high-quality content aligned with brand voice and marketing goals.

Design and edit visual content for campaigns (graphics, videos, etc.) using tools like Canva, Adobe Suite, or CapCut.

Plan and execute paid social media campaigns, optimizing them for performance.

Analytics & Growth

Monitor and analyze performance metrics (KPIs) to refine strategy and boost results.

Stay updated on social media algorithms, trends, tools, and best practices.

Explore influencer and brand ambassador partnerships as well as user-generated content opportunities.

Community & Campaign Support

Manage and grow the online community by responding to comments, messages, and user-generated content.

Coordinate social media efforts with broader marketing campaigns and product launches.

Monitor online reviews, messages, and comments to maintain a strong brand reputation.

Handle email follow-ups for campaigns and new clients.

Executive Support

Provide executive VA support as needed.

Tools & Systems Used

Meta Business Suite and other social media management tools

Canva, Adobe Suite, CapCut (or similar graphic / video editing tools)

Analytics and reporting platforms

Email and CRM tools

Requirements

Prior experience in social media management and virtual assistance .

Strong written and verbal communication skills.

Creative skills in content creation (graphics, captions, short videos).

Organized, detail-oriented, and able to manage multiple projects.

Comfortable analyzing marketing data and campaign performance.

Tech-savvy; experience with CRMs, EMRs, or SEO tools is a plus.

Proactive, reliable, and able to work US business hours (with after-hours support).

Benefits

Competitive salary commensurate with experience.

Opportunities for professional development and growth.

Work in a dynamic and supportive team environment.

Make a meaningful impact by helping to build and strengthen families across the globe.

Requirements

Previous experience in a medical administrative role (medical assistant, medical receptionist, or similar) is preferred. Familiarity with WebPT EMR and Therabill for patient payment posting is a plus. Strong communication skills, both written and verbal. Ability to manage multiple tasks and prioritize effectively. Excellent organizational skills and attention to detail. High level of professionalism and commitment to maintaining patient confidentiality. Comfortable with remote work and proficient in using virtual communication tools. Knowledge of insurance verification and pre-authorizations is a plus. Ability to work collaboratively with a team and contribute to a positive patient experience.