Marketing Specialist / Supervisor - FMCG(47345) - Kapitolyo Pasig

Salary : 25,000 - 40,000

QUALIFICATIONS :

・ Bachelor’s degree in Marketing, Business, Communications, or related field.

・ 3+ years of experience in marketing, sales, or brand management.

・ Strong analytical and problem-solving skills.

・ Proficiency in social media marketing, branding, and promotional campaigns.

・ Experience using Adobe Creative Suite, Canva, Google Analytics, and other marketing tools.

• Leadership experience in handling teams or managing projects.
• Background in the food & beverage, FMCG, or retail industry is a plus.

RESPONSIBILITIES :

Brand & Product Management

・ Conduct market research to identify trends, customer preferences, and competitor activities.

・ Assist in developing new product concepts, packaging, and promotional materials.

・ Work closely with the sales and R&D teams to launch new products successfully.

・ Ensure brand consistency across all platforms and marketing materials.

Market Analysis & Strategy Execution

・ Analyze sales performance, customer insights, and market trends to drive strategic decisions.

・ Develop creative marketing strategies to maximize brand reach and customer engagement.

・ Monitor campaign effectiveness and provide data-driven recommendations for improvement.

Digital & Social Media Marketing

・ Manage social media platforms (Facebook, Instagram, TikTok, LinkedIn).

・ Plan and execute online advertising campaigns (Google Ads, Facebook Ads, email marketing).

・ Optimize SEO and website performance to increase visibility and engagement.

Traditional Marketing & Trade Promotions

・ Develop above-the-line (ATL) and below-the-line (BTL) marketing campaigns.

・ Organize product launches, promotional events, and trade shows.

・ Collaborate with distributors and retail partners to execute in-store promotions.

Project & Team Coordination (For Supervisor Level)

・ Lead and mentor a small marketing team to achieve business goals.

・ Manage budgets, timelines, and deliverables for marketing projects.

・ Coordinate with external agencies, suppliers, and media partners.