Marketing Data Analyst - 3 yrs Experience

Dempsey Inc.Sacred Heart, Quezon City, National Capital Region, Philippines

1 day ago

Job description

Requirements :

Bachelor’s degree in Data Analytics, Marketing, Business, Statistics, or a related field.
At least 3 years experience
Fresh graduates with strong data experience (internships, coursework, or projects) are encouraged

to apply.

Proficiency in Google Data Studio, Tableau, Power BI, Excel / Google Sheets (pivot tables,

VLOOKUP, advanced formulas).

Strong understanding of marketing performance metrics (CTR, CPC, CPM, ROAS, LTV, DAU).

Experience in Google Analytics, Meta Ads Manager, TikTok Ads, CRM tools is a plus.

Knowledge of SQL and data querying is a plus but not required.

Strong attention to detail, problem-solving skills, and ability to work with large datasets.

Experience in sportsbook, casino, or digital

Key Responsibilities :

Data Collection & Reporting – Gather and consolidate marketing performance data from Meta,

Google, TikTok, Programmatic DSPs, and CRM tools.

Performance Dashboards & Visualization – Develop and maintain real-time dashboards and

reports using Google Data Studio, Tableau, Power BI, or Excel to track CTR, CPC, ROAS, DAU,

and retention rates.

Campaign Performance Analysis – Analyze paid media, organic traffic, and CRM data to

generate actionable insights that optimize marketing strategies.

Data Accuracy & Validation – Ensure data integrity by cross-referencing sources and validating

campaign performance metrics.

A / B Testing & Experiment Tracking – Monitor and report on A / B test results for ad creatives,

landing pages, and audience targeting.

Budget & Spend Analysis – Track ad spend vs. performance efficiency, assisting in budget

allocation and ROI optimization.

Custom Reports & Insights – Provide weekly and monthly reports, identifying trends, anomalies,

and optimization opportunities.

Collaboration & Stakeholder Support – Work with Performance Marketing,

Salary Package : 35,000.00 – 45,000.00

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Data Analyst • Sacred Heart, Quezon City, National Capital Region, Philippines

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