ISBN Digital Sales Development Associate

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

SAP Digital is one of the leading and most innovative teams in the company, aimed at delivering exceptional customer experiences in a scalable, speedy, and personalized fashion. The purpose of the organization is to support the Customer Success board area with a broad range of services and methodologies across the customer journey to guarantee the acquisition of net-new customers and the successful adoption and expansion of our products. Most importantly, helping more customers run better ultimately translates into a safer, cleaner, more connected, better enabled, and more equal world.

SAP Digital team prides itself not only on the outcomes, but on exemplifying our company values : Build bridges not silos, embrace differences, keep the promise, stay curious, tell it like it is, and live the leadership credo.

Job Profile

The Digital Sales Development team guides and influences customers to take informed decisions in the early stages of their digital transformation journey by creating a world-class engagement experience. This team is responsible for building and nurturing pipeline of sales opportunities and incremental revenue aligned with the Sales and Marketing teams, focusing on prospecting into the SAP install base and net new name accounts, while nurturing leads into qualified opportunities within their assigned space. This team drives digital and high-quality engagement with potential customers delivering superior customer experience.

As a Digital Sales Development Associate, you will work with a team focused on sourcing and nurturing demand to grow SAP’s Cloud ERP & LoB footprint in NNN & IB across all industries, working with SAP & Partners resources, as well as Customers . You will be focusing on SAP’s solution area described below.

Overall Description

The purpose of this position is to extend SAP's market coverage in the dedicated segment by generating new pipeline through :

• Executing Targeted Outbound Campaigns via phone, chat and email. For targeted outbound campaigns, leads will be qualified according to the applicable methodology, and handed over to Sales using standard global process.
• Accelerating pipeline and increasing conversion by executing programmatic recycled (discontinued / disqualified leads) and reconstituted nurturing (aged pipeline)
• Nurturing leads received from other demand generation functions and progressing stalled pipeline. For targeted outbound campaigns, leads will be qualified according to the applicable methodology, and handed over to Sales using standard global process.

Digital Sales Development Associate generates and qualifies leads through proper means, and nurtures aging leads and opportunities, and eventually hands over fully qualified leads to their assigned Account Executives for further sales progress. The Digital Sales Development Associate will be co-located in the Digital Hub. They will be joining in territory and account planning to support the team and will be the future candidate pool for transition into sales roles.

Campaign Execution & Lead Management :

Training & Enablement :

Experience and Language Requirements

Solution Specialization : ISBN

Intelligent Spend and Business Network (ISBN) is an internal organization of spend management solutions that provide an amazing opportunity of creating strong, strategic and integrated cloud solutions for organizations. ISBN optimizes and streamlines procurement, sourcing, and supplier management processes. It leverages intelligent technologies, such as artificial intelligence and machine learning, to provide businesses with greater visibility, control, and efficiency in their spending activities. This platform connects buyers and suppliers, enabling seamless collaboration and data exchange throughout the procurement lifecycle. It helps organizations make informed decisions, negotiate better terms, and drive cost savings while enhancing supplier relationships. Overall, SAP Intelligent Spend and Business Network is a powerful tool for modernizing and improving spend management within enterprises.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves.  At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and / or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team : [email protected]

For SAP employees : Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy . Specific conditions may apply for roles in Vocational Training.

EOE AA M / F / Vet / Disability :

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID : 411071

Work Area : Sales

Expected Travel : 0 - 10%

Career Status : Graduate

Employment Type : Regular Full Time

Additional Locations :

LI-Hybrid.