Marketing General Manager - Automotive

Position : Marketing General Manager

Location : Taguig | Monday to Friday, 8 : 00 AM 5 : 00 PM

Overview :

The Marketing General Manager is responsible for leading nationwide marketing initiatives encompassing brand strategy, ATL / BTL campaigns, digital marketing, public relations, and events management. This role plays a critical part in shaping and executing marketing strategies that drive business growth, profitability, and brand presence across the country.

Key Responsibilities :

• Develop and implement integrated marketing strategies and annual marketing plans aligned with corporate goals.
• Oversee all marketing disciplines including brand management, ATL, BTL, PR, and digital marketing initiatives.
• Conduct market and consumer research to identify trends, opportunities, and competitive positioning.
• Lead the development of creative marketing concepts and campaigns across all media platforms.
• Manage the company's marketing budget, ensuring effective cost allocation and control.
• Direct relationships and daily coordination with PR, media, and marketing communications agencies.
• Supervise the planning and execution of key events such as product launches, trade shows, sponsorships, and media engagements.
• Serve as the official spokesperson for marketing or PR-related activities in the Philippine market.
• Oversee nationwide CSR and internal marketing events, ensuring consistent brand alignment.
• Drive data-driven digital marketing programs, optimizing content strategy and social media presence.
• Prepare timely reports and performance analyses on marketing effectiveness and ROI.
• Provide strategic leadership to the marketing team, fostering collaboration, efficiency, and high performance.

Decision-Making Authority :

Qualifications :

Core Competencies :