Brand & Strategy Specialist
ShopeeManila, Metro Manila, Philippines30+ days ago
Job descriptionBachelor’s degree in Marketing, Communications, Business, or a related field. Minimum 3 years of experience in offline marketing or media, with hands-on campaign execution and ASC. Strong project management and coordination skills; able to manage multiple timelines, stakeholders, and workstreams effectively. Strategic and analytical mindset, with the ability to translate data into actionable insights. Excellent communication skills—both written and verbal—with confidence in presenting reports and recommendations. Collaborative, proactive, and adaptable team player who thrives in fast-paced environments. Prior experience with creative agencies or in-house creative teams is an advantage. Familiarity with celebrity or KOL marketing is a plus. Business Development and Marketing Internet Marketplace Platforms and Technology, Information and Internet
Overview
Shopee Manila, National Capital Region, Philippines. Join to apply for the Brand & Strategy Specialist role at Shopee.
Responsibilities
- Develop and manage integrated brand campaigns across media (e.g. TV, Online), ensuring strategic alignment with brand positioning and business goals.
- Collaborate with internal teams and external partners to ensure on-time, high-quality delivery of campaign assets and requirements.
- Oversee celebrity and KOL partnerships, including contracting, scheduling, and performance tracking.
- Track campaign performance data and competitor activity for insights to improve future executions.
- End-to-end fulfilment of legal, procurement, and finance requirements for campaign activities including compliance with ASC and DTI regulations.
Qualifications
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Industries
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Brand Specialist • Manila, Metro Manila, Philippines
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