With primary responsibility to develop and execute media strategies that will boost company brand's visibility and reputation. Will work closely with the accounts team and other internal teams to build and maintain strong relationships with different media outlets. Inclusive responsibilities are :
- Preparation of articles, press kits, press releases, and other content initiatives to engage the media
effectively.
Cultivation and management relations with media representatives and bloggers across varioussections and areas of interest.
Press release pitches targeting media outlets and blogs to generate coverage.To secure 1 : 1 interviews (print, online, or broadcast) for brands and their executives.Lead the dispatch of PR kits to media representatives and bloggers.Identify and pitch to the media for participation in earned and paid review programs.Coordinate and manage media representatives and bloggers during familiarization tours andevents.
Follow up with journalists and writers to ensure timely publication of pitches and outputs frommedia engagements.
Provide clients with consultancy and insights from a media relations perspective.Monitor and clip news coverage generated from press releases and other mediaengagements to evaluate success and impact.
QUALIFICATIONS :
A graduate of Business Studies, Marketing Management., or a similar course is advantageous.With 3–5 years of media relations experience in a public relations agency. Must have established relationships with media professionals across lifestyle, tech, sports, and general news.Possesses in-depth knowledge of the public relations and digital marketing industries.Amenable to hybrid work setup.SKILLS :
Proven track record in outreach campaign strategiesExcellent interpersonal and relationship building skillsIndependent, proactive, and self-motivated team player.Detail-oriented, organized, and dedicated, with the ability to manage multiple tasks, meet deadlines,and quickly adapt to new challenges.
Proficient in advanced software applications such as Word, Excel, PowerPoint, and similar tools.SALARY : To be discussed during the interview.