Omnichannel Media Lead

Responsibilities :

• Develop an integrated retail media plan across key retailers

Define the retail media investment framework balancing trade, shopper, and brand budgets

Partner with brand teams to align retail media campaigns with national brand and digital plans.

Ensure data-driven targeting and personalization using shopper and retailer insights.

Define KPIs : ROAS, incremental sales lift, share of voice , and category performance .

Lead post-campaign reviews with actionable insights and recommendations for improvement.

Mentor junior team members and drive the organizations retail media capability building

Qualifications :

8- 12 years of experience in shopper marketing, trade marketing, or media strategy within

FMCG, retail, or eCommerce.

Deep understanding of retail ecosystems (physical + digital) and Philippine retail landscape .

Strong analytical skills with a track record of data-led decision-making .

Excellent stakeholder management able to influence across marketing, sales, and retailer

partners.

Experience managing retail media budgets and agency / vendor relationships .