Social Media Manager (SAAS) - 112025- PBSMM

Position : Social Media Manager

Number of hours : TBD (Project Based)

Schedule : TBD

Responsibilities :

Social Media Strategy & Planning

Develop and execute a comprehensive social media strategy aligned with brand goals.

Plan monthly content calendars and campaign schedules.

Stay updated on social media trends, platform features, and best practices.

Content Creation & Management

Create, edit, and publish engaging content (posts, videos, reels, stories, etc.).

Coordinate with designers, photographers, and videographers to produce high-quality assets.

Maintain brand voice and visual consistency across platforms.

Community Engagement

Monitor social channels, respond to comments / messages, and foster community conversations.

Manage social listening to identify opportunities, feedback, and emerging topics.

Build relationships with influencers, customers, and brand advocates.

Analytics & Reporting

Track KPIs such as reach, engagement, growth, CTR, and conversions.

Produce monthly performance reports with insights and recommendations.

Optimize content based on performance data.

Collaboration & Campaigns

Work with marketing, product, and sales teams on integrated campaigns.

Coordinate paid social ads with the digital marketing team.

Support event promotions, product launches, and brand initiatives.

Requirements :

Bachelor’s degree in Marketing, Communications, Journalism, or related field.

25 years of experience managing social media for a brand or agency.

Strong understanding of platforms (Instagram, Facebook, TikTok, X / Twitter, LinkedIn, YouTube, Pinterest).

Skilled in content creation (copywriting, video editing, basic design).

Familiarity with analytics tools (Meta Business Suite, Google Analytics, Sprout Social, Hootsuite, etc.).

Excellent communication, creativity, and time-management skills.