Data & Technology Manager

Overview

WPP Media Manila, National Capital Region, Philippines

Data & Technology Manager role at WPP Media. This description consolidates responsibilities, qualifications, and related information from the original posting and presents it in a clean, job-focused format.

Role Summary

Role : Data & Technology Manager

Location : Manila, National Capital Region, Philippines

Responsibilities

• Provide advanced analytics reports utilising respective tools (ad servers, web analytics platforms, CleanRooms) to be used for optimisation.
• Deliver audience-based strategies (e.g. rules-based segmentation) for media activation.
• Create custom data-driven attribution models for client digital campaigns.
• Develop client advanced omni-channel measurement solutions such as cross-device, offline-to-online, cross-channel, etc.
• Design & setup A / B tests for implementation with the respective buying teams.
• Utilise log data to build algorithms for media targeting & delivery (e.g. Custom bidding).
• Contribute actionable insights to post-campaign analysis reports for clients.
• Manage project timelines and deliverable schedules, communicate with stakeholders & raise issues with the Analytics Director as required.
• Provide training & support to executives in responsibilities and developing new capabilities to become a future manager.
• Support the Analytics Director with Partner / Vendor management, including internal global teams.
• Participate in any other ad-hoc projects or tasks relevant to the position.
• Build strong working relationships with team, market teams and client teams to deliver success across briefing, booking, setup, optimisation and reporting processes.

Performance Measures

In 3 Months : Understanding of WPP Media Services Data & Tech processes; develop strong working relationships with team members and stakeholders.

In 6 Months : Obtain accreditation / certifications of relevant technologies; support GMS buying & Campaign Delivery teams; identify opportunities to add value with Reporting & Analytics services.

In 12 Months : Deliver advanced analytics projects across key client campaigns; build models improving ROAS across GMS buying activity.

Required Competencies (Knowledge, Skills, and Attitude)

Life at WPP Media & Benefits

We offer competitive medical, group retirement plans, vision, and dental insurance; significant paid time off; partner discounts; and mental health awareness days. WPP Media is an equal opportunity employer. We follow a hybrid model with teams in the office around four days a week. Accommodations or flexibility can be discussed with the hiring team during the interview process.

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Note : This description consolidates information from the posted job. Referrals may increase interview chances.

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