Marketing Manager (Upscale Restaurant & Bar Concepts)

Job Summary:

We are looking for a dynamic and results-driven Marketing Manager to lead brand, promotional, and digital marketing strategies for a growing portfolio of upscale restaurant and bar concepts. This role will oversee the planning and execution of campaigns across above-the-line (ATL), below-the-line (BTL), and digital channels, with a strong focus on elevating brand visibility, driving foot traffic, and supporting revenue goals across all store locations.

The ideal candidate brings hands-on experience in hospitality, F&B, or lifestyle marketing, with a solid grasp of integrated campaign execution and customer engagement in premium dining environments.

Key Responsibilities:

• Develop and execute 360° marketing strategies and campaigns to support brand positioning, seasonal promotions, new store launches, and flagship initiatives.
• Manage ATL and BTL campaigns including print ads, radio, PR activations, influencer events, and on-ground marketing.
• Oversee digital marketing execution across paid media, SEO/SEM, social media, and content platforms to drive engagement and reservations.
• Collaborate with operations, culinary, and events teams to align marketing efforts with product rollouts and store-level activities.
• Manage agency relationships, creative production, and budget planning for all marketing-related projects.
• Lead brand development initiatives including visual identity, tone of voice, and brand consistency across all customer touchpoints.
• Analyze campaign performance, market trends, customer behavior, and competitor activity to inform future strategy.
• Handle media planning, event coordination, and brand partnerships aligned with brand values and audience targets.
• Mentor and manage a growing in-house marketing team or external consultants as needed.

Qualifications:

• Bachelors degree in Marketing, Communications, Business, or related field; post-graduate studies or certifications in digital marketing are a plus.
• Minimum 6-8 years of relevant experience, preferably in upscale or premium restaurant/bar marketing or hospitality and lifestyle brands.
• Proven track record in executing ATL, BTL, and digital campaigns with measurable results.
• Strong network and experience working with creatives, media, influencers, and PR agencies.
• Excellent communication and project management skills, with the ability to balance strategic thinking and hands-on execution.
• Up to date with current trends in food, nightlife, social media, and consumer experiences.
• Willingness to work on-site and attend store-level activations or events as needed.