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Marketing Team Lead (SEO)

SuperStaffMakati, Metro Manila, PH

26 days ago

Job type

Full-time

Quick Apply

Job description

Familiarize and work towards being the SEO “expert” for SuperStaff

Brainstorm new and creative growth strategies. Coordinate and work collaboratively with the different company departments, agencies, freelancers and other vendor partners. Develop strategies and tactics to get the word out about the brand and drive qualified traffic to our front door;

Identify new trends in SEO and content, evaluate new technologies and ensure the brand is at the forefront of industry developments. Instrument conversion points and optimizes user funnels. Conduct comprehensive marketing research about competitors' performances, customer behavior, etc.;

Website Content : Create content / copies to drive leads and subscribers. Use SEO best practices to generate traffic to the website.

Constantly develop and manage the organization’s website and make sure it's at par with industry standards. Track and analyze website traffic flow and provide regular internal reports. Attain key performance indicators such as reducing the website bounce rate and fix any errors or bugs within the site;

Optimize website content and landing pages to enhance search engine rankings and drive organic traffic. This includes conducting ongoing keyword research to discover and expand new opportunities, implement effective SEO strategies, and audit content that aligns with business objectives.

Track, report, and analyze website performance using various analytics tools, provide insights into key metrics, and suggest improvements. Additionally, research and analyze competitor advertising strategies is essential to identify opportunities for improving the brand's online visibility and competitiveness;

Social media marketing : Create and strategize content to improve online presence by attracting high numbers of online followers / likers and engagements through social media channels. Track Facebook insights and metrics and categorize posts into buckets and create daily PCRs (post-campaign reports).

Maintain social messages and make sure that appropriate messages are being delivered. Activities include but are not limited to distributing promotional materials, responding to customers’ queries and comments on social media. Ultimately, this person will act as our brand’s voice to impress our customers and attract new clients.

In charge of social networking opportunities to facilitate sales and increase brand awareness;

Regularly produce various content types, but not limited to social media posts and blogs (can be email, white papers, etc).

Create content / copies to drive leads and subscribers. Use SEO best practices to generate traffic to SuperStaff's website.

Offpage SEO and Partnerships : Strategically identify and collaborate with media partners, organizations, social influencers, and brand ambassadors to promote our services on their website and social channels. Furthermore, ensuring brand reputation and online presence by managing the day-to-day logistics of including but not limited to the brand’s blogs, social media accounts, product reviews and promotions.

Ensure a strong relationship and camaraderie with partners to maximize the company’s media mileage and produce content through Offpage SEO.

Track and analyze website traffic flow and provide regular internal reports. Attain key performance indicators such as reducing the website bounce rate and fix any errors or bugs within the site;

May be assigned to handle new projects as needed. Other related marketing support, communication, and tasks may also be required periodically

Benefits

HMO with 1 free dependent upon hire
Life Insurance
20 PTO credits annually
VL and SL cash conversion
Annual Performance-Based Merit Increases and Employee Recognition
Great Company Culture
Career Growth and Learning