Marketing Manager

Key Responsibilities :

• Develop and implement comprehensive marketing strategies that integrate both traditional and digital channels.
• Plan and execute traditional marketing campaigns, including print ads, radio, outdoor media, and trade shows.
• Manage digital marketing initiatives such as SEO, SEM / PPC (Google Ads, Bing), email marketing, social media advertising, and content marketing.
• Conduct keyword research, website audits, and optimize landing pages to improve organic search visibility and user experience.
• Analyze campaign performance using tools like Google Analytics (GA4), Search Console, and social media insights.
• Manage marketing budgets across all channels and ensure efficient allocation of resources to maximize ROI.
• Coordinate with internal teams and external agencies or freelancers to produce creative materials.
• Monitor industry trends, competitor activity, and market conditions to identify opportunities and make data-driven recommendations.
• Develop and manage editorial calendars and content strategy aligned with brand messaging.
• Prepare monthly and quarterly reports summarizing campaign performance, KPIs, and actionable insights.

Qualifications :