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Digital Marketing Specialist - CALABAR, South Luzon,Palawan

Digital Marketing Specialist - CALABAR, South Luzon,Palawan

Filinvest GroupMandaluyong, Metro Manila, Philippines
8 days ago
Job description

FILINVEST COMPANY : FILINVEST LAND INC.

JOB SUMMARY :

The Digital Marketing Specialist - NCR & Central Luzon will be responsible for executing regional social media strategies in alignment with corporate-prescribed content. The role involves localizing social media calendars and materials, deploying regional campaigns, managing community engagement, and handling paid social media boosting efforts (MSF / PPP). Additionally, the specialist will provide on-ground coverage of key Filinvest events, including launches and project openings, for social media use.

QUALIFICATIONS REQUIRED :

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Licenses & Training :

Digital Marketing, certifications (Meta Blueprint, Google Ads) are a plus

  • Social media management and advertising training is an advantage
  • Willing to be assigned at  Mandaluyong City.
  • Willing to do field works.

    • TECHNICAL COMPETENCIES AND SKILLS :

  • Proficiency in social media management (Facebook, Instagram, LinkedIn, TikTok, Youtube)
  • Knowledge of digital advertising (Meta Ads Manager, Google Ads is a plus)
  • Strong writing skills for captions, posts, and responses
  • Data analysis and reporting (Facebook insights, Google analytics)
  • Event photography and videography skills

    • DUTIES AND RESPONSIBILITIES :

  • Social Media Content Localization & Deployment (30%)

    • Adapt corporate social media content for his territory's regional audience.

  • Ensure brand consistency while making localized adjustments for cultural and market relevance.
  • Schedule and publish posts across social media platforms in a timely manner.
  • Regional Social Media Campaign Development (20%)

    • Develop and execute social media campaigns tailored to the region's needs.

  • Collaborate with the corporate marketing team to ensure alignment with national strategies.
  • Track and report on campaign performance.
  • Community Engagement & Moderation (20%)

    • Monitor and respond to comments, messages, and inquiries across all regional social media pages.

  • Foster engagement and build relationships with the local audience.
  • Escalate issues or concerns to the appropriate teams when necessary.
  • Paid Social Media Advertising (MSF / PPP Boosting) (15%)

    • Execute and monitor social media ad boosts based on the regional budget.

  • Optimize and placements for maximum engagement and reach.
  • Provide reports on performance and suggest improvements.
  • Event Coverage & Content Creation (15%)

    • Attend and document key Filinvest events, including project launches and openings.

  • Capture high-quality photos and videos for real-time social media use.
  • Edit and enhance multimedia content using Canva and CapCut.