Graphic Artist

Job descriptionJob Role : A graphic artist is responsible for creating visual designs and illustrations related to lighting products, including product packaging, marketing materials, website graphics, and technical drawings, ensuring the aesthetic appeal and accurate representation of lighting fixtures while aligning with brand guidelines and market trends.Key responsibilities : Product Visualization : Developing high-quality 3D renderings and illustrations of lighting fixtures to showcase design details, finishes, and application scenarios.Packaging Design : Creating visually appealing packaging graphics of products, including labels, boxes, and inserts, ensuring clear information presentation.Marketing Materials : Designing marketing collateral like brochures, flyers, website banners, social media graphics, and trade show displays to promote products.Brand Consistency : Maintaining brand identity across all visual assets by adhering to established color palettes, typography, and design guidelines.Concept Development : Collaborating with design teams to brainstorm creative concepts for new lighting product launches and marketing campaigns.Photo Editing : Retouching product photography to enhance visual quality.Job Requirement : Proficiency in design software : Expert knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign), 3D modeling software (like Blender, 3ds Max).Visual Communication : Strong understanding of design principles like color theory, composition, typography, and layout.Collaboration Skills : Ability to work effectively with marketing teams, product designers, and engineers to translate product features into compelling visuals.Attention to Detail : Meticulous focus on ensuring accuracy in design elements and technical specifications.Team Player and Responsible.