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Part-Time Marketing Specialist
HireArchiMetro Manila, Philippines12 days ago
Job type
- Quick Apply
Job descriptionMarketing Automation : Active Campaign (required) AI Tools : Icon AI for content optimization and creation Advertising Platforms : Google Ads, LinkedIn Campaign Manager Social Media : LinkedIn, Facebook, Twitter (X) Analytics : Google Analytics, social media analytics tools SEO : Keyword research, on-page optimization, content optimization Excellent written and verbal communication skills Strategic thinking with strong analytical capabilities Self-motivated and able to work independently with minimal supervision Detail-oriented with strong project management abilities Creative mindset with data-driven decision-making approach Create compelling, industry-relevant blog posts and articles targeting recruitment professionals and potential clients (2-3 per week) Develop engaging social media content that drives engagement and establishes thought leadership (10-15 posts weekly) Ensure all content aligns with brand voice, SEO best practices, and marketing objectives Leverage Icon AI to optimize content creation and maintain consistency Manage and grow our presence across LinkedIn, Facebook, and Twitter Monitor, respond to, and engage with our online community in a professional and timely manner Build relationships with recruitment industry influencers and target audience members Track social media metrics and adjust strategies based on performance data Design, launch, and optimize Google Ads campaigns targeting recruitment service buyers Create and manage LinkedIn advertising campaigns for client acquisition Monitor campaign performance daily and make data-driven adjustments to maximize ROI Conduct A / B testing on ad creative, targeting, and messaging Track, analyze, and report on all marketing campaign performance metrics Provide actionable insights and recommendations for continuous improvement Monitor competitor marketing activities and industry trends Prepare monthly performance reports with ROI analysis and strategic recommendations 1-2 high-quality blog posts or articles focused on recruitment industry topics 3-5 strategically planned social media posts across all platforms Daily social media engagement and community management activities Ongoing paid advertising campaign monitoring and optimization Performance tracking and quick-response adjustments to underperforming campaigns Comprehensive content calendar for the upcoming month with strategic themes and topics Competitive analysis report identifying market opportunities and threats Detailed advertising campaign performance report with ROI analysis SEO audit and optimization recommendations Strategic recommendations for improving online presence and lead generation Hours : 15-20 hours per week Work Arrangement : Remote position with occasional virtual team meetings Duration : Part-time, ongoing position with potential for growth
Position Overview
We are seeking a strategic and creative Part-Time Marketing Specialist to drive our marketing efforts in the recruitment industry. This role requires 15-20 hours per week and focuses on content creation, digital marketing, and paid advertising campaigns to support our client acquisition and brand positioning goals.
Key Qualifications
Required Experience
- Proven experience in B2B service marketing, preferably within the recruitment or HR services industry
- Demonstrated proficiency with Active Campaign for email marketing automation and campaign management
- Strong portfolio showcasing content creation across multiple digital channels
- Hands-on experience managing social media platforms for business growth
- Working knowledge of the recruitment industry, hiring processes, and talent acquisition trends
- Proven track record managing Google Ads and LinkedIn advertising campaigns with measurable ROI
Technical Skills
Core Competencies
Primary Responsibilities
Content Development & Management
Social Media Management
Paid Advertising Campaign Management
Analytics & Reporting
Weekly Deliverables
Monthly Deliverables
Schedule & Commitment
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Marketing Specialist • Metro Manila, Philippines
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