Digital Marketing Specialist

Job Summary :

The Digital Marketing Specialist - NCR & Central Luzon will be responsible for executing regional social media strategies in alignment with corporate-prescribed content. The role involves localizing social media calendars and materials, deploying regional campaigns, managing community engagement, and handling paid social media boosting efforts (MSF / PPP). Additionally, the specialist will provide on-ground coverage of key Filinvest events, including launches and project openings, for social media use.

DUTIES AND RESPONSIBILITIES :

• Social Media Content Localization & Deployment (30%)

Adapt corporate social media content for his territory's regional audience.

Develop and execute social media campaigns tailored to the region's needs.

Monitor and respond to comments, messages, and inquiries across all regional social media pages.

Execute and monitor social media ad boosts based on the regional budget.

Attend and document key Filinvest events, including project launches and openings.

QUALIFICATIONS REQUIRED :

Digital Marketing, certifications (Meta Blueprint, Google Ads) are a plus

TECHNICAL COMPETENCIES AND SKILLS :