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Retention Marketing Manager

Retention Marketing Manager

Outsource AccessPH
30+ days ago
Salary
₱45,000.00 monthly
Job type
  • Full-time
  • Quick Apply
Job description

We are on the hunt for a Retention Marketing Manager who is not only strategic but also data-savvy and detail-focused to spearhead our retention initiatives. This position is all about cultivating customer loyalty, boosting lifetime value (LTV), and encouraging repeat purchases through creative email, SMS, and loyalty strategies.

  • Develop and manage retention programs, including email and SMS campaigns, automations, and loyalty initiatives.
  • Plan campaign calendars, design automation flows, and create customer segments to drive growth and retention.
  • Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels.
  • Build and optimize automated workflows, drip campaigns, and personalization strategies.
  • Run A / B and multivariate tests to improve engagement and key performance metrics (KPIs).
  • Experiment with strategies to increase email and SMS opt-ins.
  • Analyze weekly and monthly performance metrics to identify opportunities for improvement.
  • Use customer segmentation and lifecycle data to create targeted, data-driven campaigns.
  • Work with tools like Klaviyo (Email), Wunderkind (SMS / Email), and Yotpo to track and manage retention efforts.
  • Manage and enhance loyalty programs to deepen customer relationships.
  • Develop new strategies to boost engagement and encourage repeat purchases.

Requirements

  • 3-5 years of experience in retention, lifecycle, CRM, or loyalty marketing, ideally in DTC ecommerce.
  • Hands-on expertise with Klaviyo (required); experience with Yotpo or Wunderkind is a plus.
  • Strong ability to make data-driven decisions using customer insights.
  • Familiar with customer segmentation, RFM analysis, and lifecycle metrics.
  • Proven track record of implementing and optimizing retention strategies with measurable results.
  • Skilled at managing complex workflows and meeting deadlines in fast-paced environments.
  • Excellent communication and interpersonal skills for cross-team collaboration.
  • A “no task is too small” mindset and the ability to work autonomously with minimal supervision.
  • Experienced with email / SMS platforms (e.g., Klaviyo) and loyalty tools (e.g., Yotpo).
  • Bonus : Familiarity with A / B testing, data visualization tools, and customer data platforms (CDPs).

    • Benefits

    EARN UP TO PHP 45K!

  • Other Benefits
  • Health and Wellness : Comprehensive HMO coverage for you and your dependents.
  • Security and Peace of Mind : Group Life Insurance Benefit to safeguard your future.
  • Financial Flexibility : Virtual Credit Card for added convenience and purchasing power.
  • Work-Life Balance : Generous Paid Leaves to recharge and prioritize personal time.
  • Government Benefits : Full support for required government benefits.
  • And More : Exciting additional benefits that will be shared with you!
  • Additional Compensation Opportunities
  • 13th Month Salary : A festive bonus to celebrate the year’s hard work.
  • Overtime Pay : Compensation for your extra effort and time.
  • Night Differential : Additional pay for working late hours or shifts.
  • Incentives : Performance-based incentives to reward your contributions and achievements