Content Specialist
JOB SUMMARY :
The Content Specialist must have at least 1 year of experience in digital marketing or content publishing with ample knowledge in inbound marketing disciplines and strategies.
He or she must be familiar with CMS platforms like WordPress, social media, YouTube, SEO and webmaster tools, including but not limited to Ahrefs, Google tools, and Yoast.
Familiarity and / or proficiency in using creative tools such as Adobe Photoshop or Creative Cloud is also required.
Reporting to the Content Marketing Manager and working closely with the SEO, content and creatives teams, the Content Specialist is mainly responsible for publishing content on various platforms in observance of SEO solutions and strategies that are tailored to each brand and its goals.
More importantly, the Content Specialist must possess basic English writing skills with good grammar.
The Content Specialist must be willing to work in Makati City. He or she must also be willing and eager to learn new skills within the digital marketing sphere.
DUTIES AND RESPONSIBILITIES :
- Strategically publish and schedule content on various client websites in observance of overall brand goals and objectives
- Creating and / or editing banner images for articles using Adobe Photoshop or Adobe CC
- Ensure that each content piece is keyword optimized
- Assist in the planning, development and implementation of on-page SEO strategies
- Promote content on various platforms such as social media, forums, and content syndication sites
- Collaborate with web developers, content, creatives, and marketing teams
- Stay up to date with the latest SEO and digital marketing latest trends and best practices
QUALIFICATIONS :
- At least 1 year of experience in content marketing or a similar digital marketing discipline
- College graduate
- Sense of ownership and pride in your performance and its impact on the company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Willing and eager to learn and grow with the team
- A sense of humour!
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