Brand Manager (Food Category)

BRAND MANAGER – FOOD CATEGORY

Responsibilities :

• Analyzes consumer insights, defines target markets, channels, and effective communication vehicles.
• Mines and collates data to support the Annual Marketing Intent.
• Prepares product orientation materials and updates the brand fact book.
• Monitors new product development and create sales launch kits.
• Prepares product transition and rationalization plans.
• Recommends a disposition plan for near-expiry Finished Goods (FG) Inventory.
• Consolidates data needed for the creation of pricing per Stock Keeping Unit (SKU).
• Assists in coordinating ATL campaigns with internal teams and third-party suppliers.
• Coordinates with the Brand Activation group and recommends actions for excess promo materials, near-ex items and implementation of other promotions.
• Organizes product sample requests and brand review presentations.
• Conducts occasional trade check.
• Occasional visits and alignment meetings with the distributors.
• Prepares and encodes Internal Orders, Purchase Requisitions, Demand Plans, and Annual Business Plans.
• Routes, tracks, and archives approvals and documents.
• Collect data for analyzing Demand Forecast Accuracy and brand profitability.

Qualifications :

Benefits :

Industry : FMCG

Location : Ortigas

Work Schedule / Set-up :