SAP appoints Jill Santos as Managing Director, Philippines

SAP has announced the appointment of Jill Santos as the new Managing Director for SAP Philippines.

Jill Santos, a business leader with over 15 years of experience, will focus on digital transformation, artificial intelligence adoption, and sustainable practices to aid local businesses in the digital economy.

Before her appointment, Santos served as Sales Director for Enterprise at SAP, managing relationships with enterprise customers in both private and public sectors across the Philippines. Her previous experience includes senior roles at major IT companies including Microsoft, Oracle, and IBM.

The new role tasks Santos with building on SAP's nearly three decades of presence in the Philippines, with a focus on cloud business transformation, AI innovation, supply chain resilience, and sustainable practices. Santos will also report to Verena Siow, President and Managing Director of SAP Southeast Asia.

Verena Siow commented, "The tech industry in Philippines is experiencing a rapid growth, with the digital economy poised for continued expansion. We thank Rudy Abrahams for his valuable contributions over the past 2.5 years and welcome Jill to lead SAP Philippines into its next phase of growth. Her deep market understanding and commitment to delivering value to customers and partners will strengthen SAP's position as a trusted leader and empower more organizations to accelerate to innovate and thrive in the evolving digital economy."

Santos herself expressed her enthusiasm for the new position, saying, "I am honored to lead SAP Philippines during this pivotal moment of technological advancement in the country. As Philippines accelerates its digital transformation agenda through initiatives like the National AI Strategy Roadmap 2.0 and the Digital Government Masterplan , the adoption of AI and cloud technologies is reshaping industries and opening doors to unprecedented innovation. At SAP, our mission is to enable more organizations to evolve into intelligent, sustainable enterprises, leveraging these transformative technologies to create value, drive resilience, and contribute meaningfully to the nation's progress. By empowering businesses to harness the power of data, optimize operations, and embrace sustainable practices, we aim to support Philippines in building a future-ready economy that benefits businesses, communities, and the nation as a whole."

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