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Area Marketing Head

Area Marketing Head

SM SupermallsBaguio, Cordillera Administrative Region, Philippines
30+ days ago
Job description

To conceptualize and strategize on different marketing ideas to provide the family fun experience that makes every day better, and to ensure all implemented activations drive foot traffic, vehicle count, and mall sales through cost‑effective campaigns for all handled regions.

DUTIES & RESPONSIBILITIES

Strategic Direction

  • Innovate and research new trends and fun technology for marketing.
  • Recommend innovative marketing ideas based on research conducted.

Events Management

  • Conceptualize yearly marketing events covering market study, competition scan, SWOT analysis, business considerations, performance status, review, and objectives.
  • Innovate and research new trends and fun technology for marketing.
  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.
  • Analyze customer feedback and trends, market analysis, and marketing best practices to build successful strategies.

    • Advertising

  • Identify effectiveness and impact of current marketing strategies with tracking and analysis, and optimize accordingly.
  • Create communication plan for the year / project.
  • Conceptualize innovative advertising ideas each year to improve advertising strategies.
  • Construct road map for ads and promos.

    • Sponsorship & Partnerships

  • Establish partnerships with tenants, brands and third‑party organizers / groups, creative teams, internal stakeholders, and external agencies and vendors.
  • Analyze potential strategic partner relationships for marketing.

    • Compliance & Documentation

  • Plan and strategize marketing plans in accordance with the law.
  • Ensure that marketing documents are accurate and compliant with the law.

    • Employment Details

  • Seniority level : Mid‑Senior level
  • Employment type : Full‑time
  • Job function : Marketing, Strategy / Planning, and Project Management

    • Location : Baguio City, Cordillera Admin Region, Philippines

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    Head Marketing • Baguio, Cordillera Administrative Region, Philippines

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