Senior Media Buyer – New Channels & Programmatic (The Trade Desk)

Job Description

This is a remote position.

Mission :

Own the exploration, launch, and scaling of new paid acquisition channels (programmatic, CTV, display, native, app inventory) with a focus on The Trade Desk , turning them into durable, profitable traffic sources.

What You’ll Do :

• Design and execute a roadmap for testing and scaling new media channels beyond the core paid social / search stack.
• Set up, manage, and optimize campaigns on The Trade Desk (and similar DSPs) across formats like video, display, native, and CTV.
• Build smart account structures (by geo, audience, funnel stage) that support scalable testing and low operational risk.
• Translate direct-response principles (hooks, offers, angles, landing pages) into programmatic and CTV environments.
• Partner with creative teams to brief, test, and iterate on ad concepts tailored for each placement and format.
• Work closely with data / analytics to define measurement, attribution, and incrementality tests for new channels.
• Monitor performance daily, diagnose issues quickly, and propose clear, data-backed actions.
• Stay on top of privacy changes, platform policies, and inventory trends to uncover new opportunities.

What You’ve Done :

Who You Are :

Screening Questions :

To be considered for this role, please provide detailed answers to the following questions :

1. Which DSPs have you run campaigns on, and which one(s) are you strongest in (e.g. The Trade Desk, DV360, etc.)?

2. Describe one example where you launched a new channel or DSP from near zero and scaled it to meaningful, profitable spend.

3. What types of campaigns have you run via The Trade Desk (or similar) – e.g. CTV, display, native, video – and which format do you understand best? Why?

Requirements

Performance Marketing, Media Buying, Media Planning, The Trade Desk, TTD, Demand Side Platform Management, DSP Management, Programmatic Advertising, Connected TV, CTV, A / B Testing, Bid Strategy Optimization, Campaign Management, Data Analysis, Full-Funnel Measurement, Pacing and Delivery Monitoring, Scalability, Vendor Management, Key Performance Indicators, Reporting and Visualization