Brand Manager

JOB SUMMARY :

The Brand Manager drives brand visibility, market share, and business growth through strategic marketing initiatives. Key responsibilities include analyzing market trends, managing product launches, overseeing e-

commerce and digital marketing, and coordinating in-store and print media campaigns. This role also involves budget planning to ensure all activities align with business objectives and maintain brand consistency.

DUTIES & RESPONSIBILITIES :

• Analyze market trends, consumer preferences, and competition.
• Design market strategies to enhance brand visibility and market share.
• Prepare strategic marketing plans aligned with business objectives.
• Manage product launches from inception to execution.
• Oversee e-commerce operations and analyze performance metrics.
• Manage social media, ad campaigns, and email marketing.
• Assist in marketing planning and budget allocation.
• Coordinate in-store marketing and mall activities.
• Plan and execute marketing events.
• Coordinate print media campaigns.

QUALIFICATIONS :

consumer goods industry.