Digital Marketing & Technical Operations Specialist

Job Description

This is a remote position.

Schedule : Monday to Friday, 7 : 00 AM–4 : 00 PM CST (Fredericksburg, Texas time)

Break : 1-hour unpaid

Total Weekly Hours : 40 Hours

Ready to take on a high-impact technical marketing role? Our client is seeking a data-driven Digital Marketing & Technical Operations Specialist with 4+ years of hands-on experience across Google Ads, GA4, GTM, WordPress, Shopify Liquid, SEO, automation tools, and both front-end and back-end development. If you excel in conversion tracking, API integrations, and managing complex technical marketing workflows, this role offers an opportunity to elevate marketing performance at scale. Apply now!

Responsibilities

Advertising & Performance Analytics

Manage and optimize Google Ads, Performance Max, and Meta Ads campaigns

Implement conversion tracking, GTM containers, enhanced conversions, and event triggers

Build Looker Studio dashboards and performance reports

Conduct budget pacing, keyword optimization, and data QA

Integrate ad performance data with GA4 and CRM systems

SEO & Technical Optimization

Execute advanced on-page SEO (internal linking, structured data / JSON-LD, entity optimization)

Resolve indexing issues, Core Web Vitals errors, and schema validation

Manage Rank Math / Yoast, sitemaps, and canonical structures

Perform technical audits using Ahrefs, SEMrush, Screaming Frog

Automate SEO reporting via Google Sheets, Apps Script, or API connectors

Web Development & CMS Operations

Implement front-end updates and code QA in WordPress and Shopify 2.0 (Liquid)

Maintain CMS structure and schema-ready templates

Manage tracking scripts, cookies, and Consent Mode v2

Troubleshoot HTML, CSS, and JavaScript issues

Coordinate deployments from staging to production

Full-Stack Development

Use JavaScript (ES6+), Node.js, and APIs for marketing automation

Apply backend knowledge (PHP, JSON, REST APIs)

Connect third-party services via Zapier, Make, or custom webhooks

Build automation scripts using Apps Script, Python, or Node.js

Utilize Git / GitHub for version control

Apply performance optimization (caching, minification, lazy loading, CDN)

Troubleshoot CMS / CRM / analytics integrations

Automation & Integration

Build automated workflows using Zapier, Make, or Apps Script

Implement AI / API integrations for publishing, schema, and analytics

Support CRM integrations (Zoho, HubSpot, Salesforce)

Ensure accurate data flow across all marketing systems

Project Coordination & Documentation

Maintain SOPs, process documentation, and change logs

Prepare analytics summaries and technical reports

Coordinate with developers, designers, and content teams

Ensure deliverables meet timelines, QA standards, and KPIs

Required Skills & Experience

4+ years in digital / technical marketing operations

Hands-on experience with :

Google Ads, GA4, GTM, Looker Studio

WordPress (Elementor / Oxygen), Shopify Liquid

Rank Math / Yoast, JSON-LD schema

Zapier, Make, Google Apps Script

HTML5, CSS3, JavaScript (ES6+), debugging

PHP, Node.js, REST APIs

Google Sheets (advanced formulas), Excel

Ahrefs, SEMrush, Screaming Frog, PSI

Strong grasp of conversion tracking, UTM frameworks, attribution

API integration experience

Excellent documentation and written communication skills

High attention to detail and ability to manage complex projects independently

Preferred (Bonus) Skills

AppScript or Python for automation

Experience with Salesforce or Zoho One

Familiarity with AI content workflows (OpenAI API)

Server-side tagging and consent configuration experience

Web performance optimization knowledge

Independent Contractor Perks

HMO coverage (eligible locations)

Permanent work-from-home setup

Immediate hiring

ZR_29296_JOB

Requirements

Core Responsibilities Advertising & Performance Analytics

• Manage and optimize Google Ads, Performance Max, and Meta Ads campaigns.
• Implement conversion tracking, GTM containers, enhanced conversions, and event triggers.
• Build and maintain custom Looker Studio dashboards and performance reports.
• Conduct budget pacing, keyword optimization, and data QA across campaigns.
• Integrate ad performance data with GA4 and CRM systems. SEO & Technical Optimization
• Execute advanced on-page SEO : internal linking architecture, structured data (JSON-LD), and entity optimization.
• Audit and resolve indexing, Core Web Vitals, and schema validation issues.
• Manage Rank Math / Yoast configurations, sitemaps, and canonical structures.
• Perform technical SEO audits using Ahrefs, SEMrush, or Screaming Frog.
• Implement automation for SEO reporting and content validation through Google Sheets + Apps Script or API connectors. Web Development & CMS Operations
• Perform front-end updates, component optimization, and code QA in WordPress (Elementor / Oxygen / Gutenberg) and Shopify 2.0 (Liquid templates).
• Maintain CMS consistency, structured content hierarchies, and schema-ready service templates.
• Manage web tracking scripts, cookies, and consent compliance (GTM / Consent Mode v2).
• Troubleshoot HTML, CSS, and JavaScript conflicts affecting performance or analytics.
• Coordinate deployments from staging to production environments. Full-Stack Development Experience
• Proficiency in JavaScript (ES6+), Node.js, and API integration for marketing and automation workflows.
• Backend understanding of PHP (WordPress customization), JSON, and RESTful APIs for data exchange.
• Experience connecting third-party services via Zapier, Make, or custom HTTP webhooks.
• Ability to build lightweight automation and data-handling scripts using Google Apps Script, Python, or Node.js.
• Familiarity with Git / GitHub for version control and collaborative development.
• Knowledge of web performance optimization : caching, minification, lazy loading, and CDN configuration.
• Ability to troubleshoot integration issues between CMS, CRM, and analytics systems. Automation & Integration
• Build automated marketing workflows via Zapier, Make, or Google Apps Script.
• Implement AI and API integrations for content publishing, schema generation, and analytics enrichment.
• Support CRM integration (Zoho, HubSpot, Salesforce) with marketing and form submission data.
• Ensure accurate data flow between website, ads, analytics, and automation tools. Project Coordination & Documentation
• Maintain detailed process documentation, SOPs, and change logs.
• Prepare structured proposals, analytics summaries, and technical reports.
• Liaise with internal developers, designers, and content writers to synchronize deliverables.
• Ensure deliverables align with timelines, QA standards, and measurable KPIs. Requirements Required Skills & Experience
• 4+ years in digital marketing or technical marketing operations.
• Proven hands-on expertise in : ○ Google Ads, GA4, GTM, Looker Studio ○ WordPress (Elementor or Oxygen) and Shopify Liquid ○ Rank Math / Yoast, schema markup (JSON-LD), and rich-snippet optimization ○ Automation tools (Zapier, Make, Google Apps Script) ○ Front-end coding : HTML5, CSS3, JavaScript (ES6+ fundamentals, DOM manipulation, debugging) ○ Back end development : PHP, Node, REST APIs ○ Data tools : Google Sheets (complex formulas, array functions, pivot tables), Excel ○ SEO tools : Ahrefs, SEMrush, Screaming Frog, PageSpeed Insights
• Strong understanding of conversion tracking, UTM frameworks, and multi-touch attribution.
• Experience integrating APIs for marketing or reporting purposes.
• Excellent written communication and documentation skills.
• Strong attention to detail — able to manage multiple complex projects accurately and independently. Preferred (Bonus) Skills
• Experience with AppScript or Python for data automation.
• Working knowledge of Salesforce or Zoho One ecosystems.
• Familiarity with AI content generation pipelines (OpenAI API, GPT workflows).
• Understanding of server-side tagging and advanced consent configurations.
• Knowledge of web performance optimization (lazy loading, caching, minification, CDN).