Digital Marketing & Paid Ads Specialist (E-Commerce & AI Strategy)

Job title : Digital Marketing & Paid Ads Specialist (E-Commerce & AI Strategy)

Type of employment : Full-time (Remote)

Budget : $5 - 8.5 / hr

Shift Schedule : 11 AM - 7 : 30 PM PST

We are hiring a Digital Marketing & Paid Ads Specialist to lead performance marketing and drive e-commerce revenue through Google Ads, Meta Ads, TikTok Ads, and AI-powered optimization. This role is ideal for digital marketers experienced in e-commerce, paid ads management, Shopify optimization, and data-driven scaling. You will manage multi-channel campaigns, optimize product visibility, and leverage AI tools to improve targeting, automation, and ROI.

About the Employer :

A music and arts company dedicated to fostering community, promoting music education, and providing professional services. The business includes retail, rentals, repairs, lessons, and a rapidly growing e-commerce division. As they expand their digital presence, they are seeking a leader to drive growth, strengthen the brand, and create a polished, conversion-ready online experience.

Company core values :

Kindness - We celebrate wins together and provide feedback with respect and discretion.

Efficiency - We maximize productivity by focusing deeply during work hours.

Integrity - We uphold honesty, transparency, and accountability in all that we do.

Positive Mindset - We face challenges with optimism and professionalism.

Work-Life Balance - We encourage sustainable work habits to avoid burnout and fuel creativity.

Objectives of this role :

Increase revenue and ROAS across all paid advertising channels.

Use AI-driven strategies to improve targeting, automation, and creative optimization.

Strengthen overall e-commerce performance through product feed, listing, and funnel improvements.

Provide clear insights and reporting to support growth decisions.

Responsibilities :

Plan, manage, and optimize campaigns in Google Ads, Meta Ads, Google Merchant Center, GA4, and TikTok Ads Manager.

Develop and execute multi-channel growth and scaling strategies.

Optimize Shopify product feeds, listings, SEO elements, and landing pages.

Use AI tools (ChatGPT, AI SEO platforms, automation tools) for predictive analytics and smarter targeting.

Analyze KPIs and prepare weekly and monthly performance reports.

Collaborate with the creative team to produce effective ads and short-form content.

Conduct A / B testing on creatives, audiences, messaging, and landing pages.

Stay updated on platform changes and digital marketing trends.

Required skills and qualifications :

3+ years of experience in digital advertising or e-commerce marketing.

Strong proficiency in Google Ads, Meta Ads, TikTok Ads, and Google Merchant Center.

Solid experience with Shopify (product optimization, feeds, funnels).

Hands-on experience with Klaviyo (email / SMS flows).

Skilled with AI marketing tools and automation systems.

Strong analytical skills with the ability to translate data into strategy.

Ability to create simple visuals or videos using Canva or CapCut.

Excellent English communication and reporting skills.

Organized, proactive, and able to work independently in a remote setup.

Preferred skills and qualifications

Experience developing growth or scaling strategies.

Knowledge of AI-based targeting, predictive analytics, and automated optimization.

Creative skills in video content, storytelling, and ad hooks.

Familiarity with advanced SEO and AI-enhanced discovery tools.

Experience in retail e-commerce or DTC brands.

Google Ads, Meta Ads, or TikTok Ads certifications (preferred but not required).