Overview
As a Digital Marketing Executive, you’ll play a key role in shaping the company’s online presence and driving impactful marketing strategies. From SEO and social media management to email campaigns and content creation, this role offers a chance to make a real impact.
Responsibilities
- Develop and implement comprehensive SEO strategies to improve organic search rankings and drive traffic to our website.
- Conduct keyword research, competitor analysis, and technical SEO audits.
- Manage and optimize our presence across key social media platforms, including LinkedIn, Facebook and Instagram.
- Create engaging and relevant content for all outgoing marketing materials, including social media posts, website content, and email campaigns whilst adhering to our company's style guide.
- Design and execute monthly email marketing campaigns using HubSpot.
- Utilize HubSpot extensively to manage marketing activities, track performance, and generate reports.
- Monitor and analyze digital marketing performance, providing regular reports and recommendations for improvement.
General responsibilities
Operate efficiently and keep the Manager aware of any significant issuesPut forward quantified suggestions for the development and improvement of systemsExemplify a high level of professionalism as the 'voice' and 'face' of the companyMust-Have Skills
Proven experience as a Digital Marketing Specialist with a strong emphasis on SEO.Demonstrable experience managing social media campaigns across LinkedIn, Facebook, TikTok, and Instagram.Proficiency in HubSpot is crucial for this role.Experience with graphic design software such as Canva, Photoshop, and InDesign for content creation.Excellent written and verbal communication skills.Ability to work independently and communicate directly with our team.A portfolio showcasing previous digital marketing and SEO successes is a plus.Seniority level
Entry levelEmployment type
Full-timeJob function
Marketing and SalesIndustries
Outsourcing and Offshoring ConsultingReferrals increase your chances of interviewing at optiBPO by 2x
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