Performance Marketing Lead

TikTok, and Programmatic DSPs. Increase ad spend while maintaining profitable CAC by focusing

on high-performing campaigns and cutting underperformers.

• Creative Testing & Optimization – Conduct weekly A / B tests on creatives, refining headlines,

CTAs, and offer positioning. Align ad creatives with trending topics and sports events to boost

engagement and conversions.

• Affiliate & Traffic Growth – Expand affiliate networks (CPA, revenue share) and onboard new

media buyers and traffic sources. Optimize tracking to monitor source efficiency and diversify traffic

streams.

• Retargeting & Reactivation – Run aggressive remarketing campaigns using push notifications,

SMS, and other placements to bring back inactive users. Leverage lookalike audiences and high-

value user segments for reactivation.

• Data-Driven Budget Scaling – Allocate marketing budget based on real-time performance data.

Conduct weekly spend vs. DAU efficiency audits to ensure sustainable growth. Maintain a target

ROAS while scaling acquisition efforts.