Growth and Marketing Lead

About BukuWarung

BukuWarung is an Indonesian fintech company on a mission to accelerate the financial success of MSMEs (micro, small, and medium enterprises) across Southeast Asia through simple, powerful financial tools from digital payments to business management.

We’re now expanding to the Philippines to launch our next chapter : bringing seamless payment and financial services to local merchants.

About the Role

We are in our launch setup phase and building our first local marketing team in the Philippines.

We’re looking for a hands-on, entrepreneurial marketer who can operate as a one-person launch team someone comfortable moving from strategy to execution, shaping BukuWarung’s brand and growth playbook for the PH market.

This role combines brand building, growth marketing, and local market insight.

What You’ll Do

You will own the end-to-end marketing execution for BukuWarung Philippines :

1. Digital Growth & Performance

Set up and manage our digital channels (social media, paid ads, website, influencer / KOL marketing).

Develop localized creative strategies and campaigns to drive merchant acquisition.

Collaborate with HQ on growth experiments and funnel optimization.

2. Brand Implementation & Localization

Be the local owner of BukuWarung’s brand identity ensuring that every touchpoint (copy, visuals, tone, uniforms, sales kits, etc.) fits the Filipino context.

Adapt HQ branding and messaging to resonate with local MSMEs, balancing “trustworthy fintech” and “helpful for my store” tone.

Support brand rollout decisions : brand name, tagline, visual style, and on-ground activations.

3. Market Insights & Local Intelligence

Act as the bridge between PH merchants and HQ teams.

Gather merchant feedback, consumer insights, and competitive intel to guide product and marketing decisions.

Build and maintain a decision-making framework rooted in local data and behavior.

What We’re Looking For

5+ years of experience in marketing, ideally in fintech, e-commerce, or fast-moving startups .

A generalist who has built or scaled digital growth channels but also understands brand and communication nuances.

Strong understanding of Philippine MSMEs or retail market (e.g., sari-sari stores) is a big plus.

Experience working with cross-border or HQ teams preferred.

Fluent in English and conversational in Tagalog (other dialects a plus).

A self-starter who loves building from scratch both strategic and execution-driven