Social Media Marketing Manager (Paid & Organic)

Job Description

This is a remote position.

Schedule : Monday to Friday, 8 : 00 AM – 5 : 00 PM PST (includes 1-hour unpaid break)

Total Weekly Hours : 40 hours

Join a thriving pool safety company as the digital marketing cornerstone, leading the growth of their online presence. You’ll manage social media campaigns across multiple platforms, combining creative organic content with high-performing paid advertising strategies. This role offers diverse experience in both B2C marketing (reaching safety-conscious parents) and B2B marketing (connecting with reseller partners). With the owner committed to unlimited marketing spend based on trackable results, you’ll have the freedom and resources to implement innovative strategies while making a real impact in child safety.

Responsibilities

Develop and execute paid campaigns on Facebook, Instagram, and TikTok with conversion tracking and ROI optimization

Create organic content strategies for Facebook, Instagram, TikTok, Houzz, Nextdoor, Pinterest, Twitter / X, Yelp, Google Business, and YouTube

Build and manage content calendars for consistent brand presence across all platforms

Implement conversion tracking and provide detailed ROI reporting

Monitor social media trends and algorithm changes to optimize campaigns

Manage community engagement, responding to inquiries and interacting with followers

Conduct influencer outreach and establish strategic brand partnerships

Join relevant groups and communities to increase brand awareness and generate leads

Produce compelling visual and written content highlighting pool safety products and services

Provide regular performance reports with actionable insights

Collaborate directly with the business owner via screen sharing for strategy development

Manage both B2C campaigns for pool owners and B2B campaigns for reseller acquisition

Requirements

Proven experience managing organic and paid campaigns on Facebook, Instagram, and TikTok (portfolio required)

Familiarity with niche platforms like Houzz and Nextdoor preferred

Experience in construction, home improvement, or safety industries is a plus

Strong expertise in conversion tracking and analytics platforms

Ability to optimize campaigns for maximum ROI and generate detailed reports

Experience creating engaging content that drives conversions

Knowledge of social media trends, algorithms, and best practices

Strong analytical skills to interpret data and make strategic recommendations

Excellent communication skills for community management and customer engagement

Ability to work Pacific Time zone hours for real-time collaboration

Self-motivated with ability to manage multiple campaigns and platforms simultaneously

Creative mindset combined with a data-driven approach

Independent Contractor Perks

HMO coverage for eligible locations

Permanent work-from-home arrangement

Immediate hiring

ZR_27783_JOB

Requirements

Proven experience managing organic and paid campaigns on Facebook, Instagram, and TikTok (portfolio required) Familiarity with niche platforms like Houzz and Nextdoor preferred Experience in construction, home improvement, or safety industries is a plus Strong expertise in conversion tracking and analytics platforms Ability to optimize campaigns for maximum ROI and generate detailed reports Experience creating engaging content that drives conversions Knowledge of social media trends, algorithms, and best practices Strong analytical skills to interpret data and make strategic recommendations Excellent communication skills for community management and customer engagement Ability to work Pacific Time zone hours for real-time collaboration Self-motivated with ability to manage multiple campaigns and platforms simultaneously Creative mindset combined with a data-driven approach